seo news

Google’s John Mueller, with a tad of annoyance, posted on Twitter that “lighthouse scores do not affect Google Search.” He then shares a tweet about people cloaking and cheating their lighthouse scores as a scam to trick Google. Here is John’s tweet: Lighthouse scores do not affect Google Search. Doing this kind of user-agent cloaking […]

Mordy Oberstein, Head of Communications at Semrush, shared some really early data on the Google title change we’ve all been obsessed with. In short, the number of Google search results showing with the HTML title tag on the SERP dropped 77% on average and when that happened, roughly 75% are utilizing the H1 instead of

In part one we mostly spoke about core updates and in part two we go into a quicker paced conversation on a boat load of SEO topics; they include: Search Ranking Factors Domain Authority Authorship in 2021 Knowledge Graphs for Authors Does Google Use Knowledge Graphs To Determine Some E-A-T Signals

Google’s John Mueller was asked on Twitter if a site would remove an AMP page, would that result in the ranking of that specific page to drop in the search results. John Mueller said “probably it [the search ranking position] will remain the same” as it was when it was an AMP page. John did

If you search for [restaurants near me] in Google Search mobile or desktop, you will see the local three pack and map but you won’t see buttons to call the restaurant or directions or a way to order online. You will not see any call to action buttons, or at least I don’t and many

Google’s John Mueller said on Twitter that it is not worth buying multiple keyword-rich domains for one website for SEO reasons. This is similar messaging Google has posted over the years but sometimes we see keyword rich domains ranking well and sometimes we don’t. So sometimes we need Google to tell us, it is not

Google has been labeling news stories with fact check labels for many years now. But I do not believe I’ve seen them in the top stories carousel and section in the web search results. Suhailaerath shared a screenshot with me on Twitter of Google testing the fact check label in web search on top stories.

Google, two weeks longer than expected, has finally finished rolling out the link spam update. Google confirmed it made changes to the titles it generates in search, it said it no longer uses the query when generating the title. Google has heard about some of the issues and may come up with a Search Console

Google told us the other day that the title change for the search result snippets no longer uses queries to customize the title of the search result snippets. But the search result descriptions, the snippets, still are customized based on user query. I asked about this after seeing a video published (embedded below) by Google

Here are some photos of swag from Google’s Waze team sent to Hillel Fuld in Israel. I don’t think I know anyone who has more swag than Hillel. But this time he shared a collection from Google’s Waze. Waze is based in Israel and he knows a bunch of the people there and I guess