seo news

Microsoft announced Optimization Score for the Microsoft Advertising platform. Optimization Score available on the Recommendations tab in the platform. The Microsoft Optimization Score estimates and displays how well your account is set to perform in Microsoft Advertising. It shows how you are running from 0% to 100%, “with 100% indicating that your account can perform […]

Microsoft Advertising, in addition to the optimization score feature, announced or pre-announced a number of advertising updates. These include disclaimers can now show in your ads, also there are new inline appeals for product ads and vertical-based product ads, plus the company is piloting video ads on the Microsoft Audience Network. Disclaimers In Ads Microsoft

Back in 2008 Google’s Susan Moskwa said that when it comes to showing content to search engines but not all users because of either age verification detection or other requirements, often JavaScript verification is the way to go. The same is true today, according to John Mueller of Google. The question was around a massage

Google announced that the Google Ads search term report now has, on average, 6.5 times more query data than since the company hide search term data back in September 2020. Google said “we’re able to show you more queries that meet our privacy standards in the search terms report for Search and Dynamic Search Ads

Google has now removed the site manager role or user rights level for Google My Business users. Now I see three levels; (1) primary owner, (2) owner and (3) manager. Google sent out emails notifying about the removal of the “site manager” role going away. Those with Site manager roles will be assigned the manager

This past Saturday, September 4th, there may have been another Google search ranking update. Microsoft Bing launched the content submission API out of beta. Google may automatically remove recipe rich results for listicles and category pages. Google Ads search term report gained more queries but some will be going away in the name of privacy.

SEO optimization is like any scientific theory — the more you research, the more you realize how many questions you need to find answers to. And to get down to the bottom of things, they both require some good ol’ experimentation. In reality, successful SEO specialists are just a different type of scientists. Nobody really

 GUESTS & RESOURCES Episode Overview: Searchmetrics’s SEO strategist Jordan Koene joins Ben Shapiro to break down the SEO winners and losers of the month of August. As Google still fleshes out 2021 updates, who is making the most of change in search? Who is losing out to it? Do you want to learn more

Google’s John Mueller said sometimes syndicating or republishing content makes sense but it never makes sense if you want to rank for the queries that those pieces of content aim to rank for. He said on Twitter “if your goal is that only your site ranks for those queries, then syndicating / republishing is a

Google’s John Mueller said recently on Twitter that when it comes to images, images being unique does not mean the image is higher quality. John said “IMO with images in particular, uniqueness isn’t equivalent to higher quality.” So having a unique image that you took yourself, doesn’t necessarily make the page that image is on