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Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as …

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As a marketing channel, search engine optimization (SEO … increase click-through rates, and drive more traffic to your site …

SEM –Search Engine Marketing –is referred to as the online marketing strategies that help websites rank higher in the search engines. The common SEM strategies for businesses out there include PPC (Pay Per Click) Marketing that aims at targeting the target audience through paid advertisements.

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