Google posted a new blog post about an old ranking system it has not talked about before named “topic authority.” Initially, everyone thought Google was announcing a new search ranking algorithm update, but no, Google’s Danny Sullivan clarified on Twitter, saying, “this isn’t a new system that’s just launched.” Danny added that “we’ve used it …
Google Search Has A Topic Authority Ranking System Read More »
Google will roll out generative AI for Google Ads Performance Max and a new Google Product Studio. The company announced these two recent changes at Google Marketing Live, in addition to all the other coverage we are posting today with that event. Generative AI For Performance Max Google showed off generative AI features for Google …
Generative AI For Google Performance Max & New Google Product Studio Read More »
Traffic, leads, sales—the more you get, the better. Having a singular focus on one marketing strategy can bear fruit but almost always reaches a cap. That’s where multi-channel marketing comes in. If you want to maximize sales and minimize marketing costs, a multi-channel approach can help you capture customers you may otherwise never reach. But what is …
Google loves its signage at its various offices. This signage at the Google Nederland office even caught my eye. It is really bold and Googley, don’t you think? I spotted this on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to …
Google seems to be testing displaying the “services” button as the first action button in the local and maps search result listings. Usually, the first action buttons would be the call button, the directions, or even the website buttons. But Google is testing showing the “services” button first. This was first spotted by Allie Margeson …
Google Testing Services Button First In Local & Map Search Results Read More »
A little more than 100 days ago, Microsoft introduced the world to your copilot for the Web with a new AI-powered Bing and Edge, beginning the transformation of the largest software category in the world—search. We’ve seen great progress in that short time, with people now doing things they couldn’t do with traditional search engines …
Bing at Microsoft Build 2023: Continuing the Transformation of Search Read More »
Google now shows vertical lines between the featured snippet text and the featured snippet images. This is on the full-width featured snippet, which has a horizontal line below the featured snippet, separating it from the main search results. Now Google added this vertical line. Here is what it looks like (click to enlarge): It is …
Google Featured Snippets Adds Vertical Lines Between Answer & Images Read More »
Microsoft Bing is testing highlighting portions of the AI chat answer in blue, the one embedded in the Bing Search results. Bing Search started to test embedding its Bing Chat AI answers into the Bing search results two months ago and now Bing is testing highlighting part of the answer in blue. This was spotted …
Microsoft Bing Search Tests Blue Highlighted Text In AI Chat Answers Read More »
Google has added back the edit code button to the Rich Results Test tool. Ryan Levering from Google posted this news on Mastodon saying, “Excited for this new button in Rich Results Test that makes it easier to test fixes to live code.” ” I know a lot of people missed the Structured Data Testing …
Google Rich Results Test Tool Adds Edit Code Button Read More »
Google now supports the site names feature on subdomains, Google said subdomains on mobile devices is supported. Site names are still not supported on the subdirectory level. Google wrote on Twitter, “Site names are now supported for subdomains on mobile devices.” Google updated its site names help document to say they are supported for “subdomain …