This post was sponsored by NESS. The opinions expressed in this article are those of the sponsor.
“This has been a dream of mine for many years, to make an SEO conference focused solely on publishers.”
– NESS & NewzDash.com Founder John Shehata, Global Vice President of Audience Development at Condé Nast
Working in SEO is a constant learning experience – there’s always something new to discover, and when Shehata and Barry Adams founded the Senior News and Editorial Summit (NESS), they did so with that principle in mind.
“People who say they’ve really mastered SEO are probably lying, or vastly overestimating how good they really are.”
– Barry Adams, Co-Founder of NESS & Senior Consultant, Polemic Digital
“No matter how long you’ve been doing it and how experienced you think you might be, you’re always going to have those moments where you’re completely and utterly stumped, and you have no idea What is happening.
“We always continue to learn. There is never a dull moment in SEO. It’s a very fast-moving industry with ever-changing search engines, ever-changing user behaviour, ever-changing websites – so nobody knows everything.”
With NESS, Shehata and Adams are carving out a special community within the SEO world for continued growth and discovery.
NESS Is A First-Of-Its-Kind SEO Conference
NESS is dedicated exclusively to news publishers who want to unify and share SEO knowledge.
Attendees of this online conference have the opportunity to learn from top experts in the news industry.
Whether you are a journalist or editor involved in the daily publication of news content, or an SEO professional looking to upgrade your knowledge in the field, NESS is a valuable online conference you cannot miss!
NESS Is Creating A Community
When NESS officially launched in 2021, it was a long-held dream.
Seeing how sparse the SEO news community was, Shehata took action.
“I went to a lot of event organizers and asked them to do this conference, but I was rejected … And about two years ago, I decided that I’m going to do it, and I’m going to I finance myself, and myself. I’m just going to go with it. And if it’s a win, it’s a win – if it’s a loss, it’s a loss. But I thought there would be a good community out there that could attend this conference.”
The goal of the inaugural event was to sell 100 tickets; they ended up with over 600 people from all over the world – more than 50% of them from outside the US.
People from large global publishing organizations down to micro-news websites focused on small regional areas that called in from different time zones to share their experiences, leave comments, give feedback, and exchange information.
“I think that’s something that our conference decides,” Adams said. “It’s a niche within a niche conference.”
Shehata and Adams quickly realized that there was a niche worth serving and specialized in news SEO.
“What struck me the most,” said Adams, “was the generosity of the speakers and attendees to share their knowledge and share their learning with others who may have been direct competitors. There seems to be a real sense of community ‘that we’re all here together, we’re all doing the same things, we’re not each other’s enemies, we’re each other’s allies, we’re trying to do the same thing. same thing, which generates great journalism and ensures that it gets read by the most likely audience.” And I hope that we can continue that in the next few years and continue to serve that community as best we can.”
NESS Is Serving The Community
NESS is specifically presented as a virtual conference so that attendance can be low cost. Shehata’s main priorities in creating NESS were knowledge sharing and giving back.
“A publisher can send 30 people to attend, this would never happen with a traditional conference where they charge $2,000 [a ticket]… The other thing is, I truly believe in giving back. It was the pandemic last year and it was a difficult time for a lot of people, so we said, ‘How can we help?’And last year, we gave away about 30 free tickets to any SEO who passed off or left redundant,” Shehata said.
“We also give free tickets to SEOs from developing countries who cannot afford the conference. So we’re trying to make every year good, and I think this is the ultimate goal. Whether you’re a Senior or not, you have to give back to the community and do good.”
This year, NESS spearheaded a fundraising campaign for Red Cross relief efforts in Ukraine, encouraging attendees to donate and match their donations up to $5,000.
NESS Pioneers Online Conference Community Engagement
Instead of a one-way stream where speakers simply talk to the audience, NESS promotes two-way engagement, allowing attendees to join the conversation.
The live chat feed allows guests to comment, ask questions and vote during a presentation.
NESS also allows participation through virtual tables of about eight people who can talk to the speaker, ask questions, network and more.
NESS 2022 News SEO Conference Highlights
“Seán and I, when we started planning this, we wanted talks that we ourselves would like to be given by experts in the field. So we chose topics and speakers based on: ‘What do we want to see? What could we learn from it, in terms of SEO specifically for news publishers?’”
Here are some highlights from the NESS 2022 range, as well as key takeaways from each segment.
How To Successfully Implement Paywalls Without Affecting SEO
Leonie Roderick, The Times, and Ben Dilks, Sunday Times, tackled the dilemma where readers expect to read news content for free, but publishers still need to make money.
Top tips for implementing a successful paywall strategy include:
Get all the tips in the recorded session.
Using Automated Articles Successfully: Is It Possible?
This portion of the conference was presented by Carolyn Shelby, Vice President of Growth at Dawn Patrol LLC.
Matt Southern, Senior News Writer at Search Engine Journal and an attendee at NESS 2022, noted the key takeaways from this talk:
“As much as SEO can help the spread and visibility of news stories, it should not dictate the direction of news coverage. Shelby talked in detail about using SEO to help machines better understand your stories. She warned attendees not to let SEO change their journalistic standards. Covering a story because it gives a chance to rank for a popular keyword versus covering a story because it’s the most important thing is an example of news writing for SEO. As a reporter, your top priority is to cover the stories most relevant to your audience, and SEO is a tool to help your audience find those stories.”
Top Stories: State Of The Union
This detailed presentation by Shehata included data from NewzDash, Google’s news monitoring system and rank tracker specifically for news publishers.
“With all the tools that John innovates,” Adams said, “he has this wealth of data about what works in the best stories, what’s seen in the best stories at any given time, and how ‘change things.’
Career Growth Panel: What Is Your Next Move?
One of the highest rated sessions within the conference, this panel included a variety of SEO professionals who spoke about their experience in the industry, how they got their positions, skills needed, etc.
“The importance of committing yourself to a particular practice within SEO was important,” Southern said. “SEO is such a diverse field that it’s not as realistic to want to be an expert in every aspect of the trade as it was in the early days of search marketing. In addition, the roles companies are hiring for are becoming more specialized. If you are an SEO who is passionate about news, becoming a News SEO expert is a viable career option.”
Access the full session, now!
Search Engine Journal’s NESS Experience
Members of our own team attended the conference; this is what they had to say:
“As a reporter covering industry news in SEO and digital marketing, NESS was an intersection of my career disciplines. It opened my eyes to the fact that there is a growing segment of SEO professionals devoted entirely to optimizing news articles for search engines.”
– Matt Southern, Senior News Writer at Search Engine Journal and attend NESS 2022
“It was a blast! NESS is one of the most valuable SEO conferences where experts share their practical experience in publishing, which one can quickly become a practice and apply. If you’re running a publication or a blog, it needs to be attended to.”
– Vahan Petrosyan, Director of IT and Infrastructure at Search Engine Journal and attending NESS 2022
Did you miss this year’s NESS event? You can access video recordings and presentations on their website.
Turn on News in iCloud settings on your iPhone, iPad, or iPod touch. On your Apple device, go to Settings > [your name] > iCloud. Make sure you’re signed in with the same Apple ID on all your devices. In the list of apps, turn on News (if it’s not already on).
What is the best news aggregator?
The best news aggregator websites in 2022
- Feedly. It has to be at the top because it is easily one of the best news aggregator sites on the web. …
- panda. …
- Techmeme. …
- Flip chart. …
- Metacritic. …
- (e) Scientific News. …
- Morning News. …
- Pocket.
.
What happens when you report a Google review?
Reporting a Google review will send the review to Google for further investigation. If the review is found to violate Google policies, it will be removed from your business listing. However, if the review is not violating any policies, it will remain on your listing.
What happens when you flag a Google review? Here’s how the process works: Click on “Flag as inappropriate,” using the flag icon on the right at the bottom of the review. Google will evaluate your application. If necessary, Google will remove the review from your listing.
What happens if we report a review on Google?
After you submit a report If it is determined that the review does not violate the Traffic Posting Policy, you will see a notice about the review that the removal request has been denied. If your report is rejected, you cannot report the same review again.
What happens when a Google review is flagged?
Flag all reviews that violate Google’s review policies. Even if you are not sure whether a review is inappropriate or not, you should flag it. The worst that can happen is that your request to delete the review is rejected. At best, Google will delete the flag review.
Does reporting a Google review work?
To ask Google to remove or delete an inappropriate review from your Business Profile, report the review. Google can remove reviews that violate Google policies.
Can you get a negative Google review removed?
Instead, there are only two ways to remove a review. The person who posted the review can delete it or your business can “flag the review as inappropriate.” When the review is notified to Google that the review is fake or does not comply with Google’s review policies.
How many reports does it take to get a Google review taken down?
It only takes 1 Google review flag to be removed as long as you provide enough evidence to Google that the review violates Google policies. Google removes reviews based on whether they violate policy, not based on the number of times an inappropriate review is mentioned.
Is reporting Google reviews Anonymous?
All Answers Google cannot verify the content of a review to ensure it is true or false, but if you believe a review violates Google’s policies, you can report it as such. These reports are kept private and you will not see any response.
Does Google tell who reported a review?
Does Google tell who reported a review? There is a common misconception that Google tells businesses that their reviews have been reported. This is not the case! Google does not share this information with business owners for privacy reasons.
What happens if you report a Google review?
When a review is flagged, please allow three business days for a response. However, if the review is loaded with hate speech, profanity, and/or contains highly sensitive content, escalate it immediately through Google Support. According to Google, all banner content is reviewed by a team of human operators.
Why can’t I open my Google News?
Make sure you are signed in to your Google Account. If you recently renamed a conflicting account, try signing in with the new name. Reset your Google News interests. Learn how to improve what you see.
Is there a problem with Google News? News.google.com is UP and reachable.
Does Google News use machine learning?
Google uses machine learning to develop a “news classifier” based on AI. The reimagined Google News uses a new set of AI techniques to take a continuous flow of information as it hits the web, analyze it in real time and organize it into stories.
Is machine learning used in Google? Google uses machine learning algorithms to provide a valuable and personalized experience to its customers. Gmail, Google Search and Google Maps already have machine learning embedded in services.
What type of machine learning does Google use?
Google said that these three, RankBrain, neural matching, and BERT are their biggest AI systems. But they have many AI systems within the search and some within the core updates that Google provides. Google told us that they have other machine learning systems in Google Search.
Is Google search an example of machine learning?
RankBrain was Google’s first attempt at using machine learning for search, and it certainly won’t be the last. Google has positioned itself as a machine learning company first. With the many changes to come at Google over the next decade, more machine learning tools will surely abound.
What machine learning algorithm does Google use?
RankBrain is basically a deep neural network that helps to provide the required search results. It is one of the factors in the Google Search algorithm that determines which search pages will be displayed.
Does Google News use an algorithm?
Algorithms personalize your news for these sections: For you. Topics, sources, and locations in Favorites…. All other stories and ads, except when people choose stories.
Is Google News a search engine?
Google News is a vertical search engine started by Alphabet in 2002. Results from “mostly news” Google searches are listed very prominently as a box in the organic search results if current timeliness is present.
Does everyone see the same Google News?
News in Google Search For broader context, the News tab displays more news articles for a given search. Top stories and the News tab are not personalized; everyone within a given country sees the same results.
Where does Google use machine learning?
From Google Search to Google Photos to even Google Translate, everything uses Machine Learning. And these are just the most popular items!
How does Google publisher work?
Run ads within your content area in the app. Google News allows publishers to connect with advertisers through Google Ads Manager. Or, add a paywall. Publishers now have the option to monetize premium content using the Subscribe to Google feature, which gives readers the ability to subscribe using their Google account.
How much do Google publishers make? O Google plans to pay publishers around the world $1 billion for their news over the next three years, its CEO said Thursday, a move that could help it win over a powerful group amid increased regulatory scrutiny height in the world.
How does Google publisher Center work?
Publisher Center is an interface that helps publishers submit, manage and monetize their content on Google News by Subscribing to Google.