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USA – Customer and employee experience and market research company Forsta merges with marketing platform Rio SEO.

The two companies said the deal will see Rio SEO technology integrated into the Forsta HX user experience platform. A new feature on Forsta HX includes Rio SEO Reviews, which will allow businesses to use data from review sites to add to their voice of customer engagement, and also use the Forsta Genius Text Analytics tool. Rio SEO Local Pages and Local Listings, tools that collect data on local landing page performance, impressions, clicks and local search ranking, are also integrated into the Forsta HX platform. Brands can also embed Forstin’s digital feedback tool into their local landing pages and locators, and use Forstin’s SDK to embed feedback into their branded mobile apps, enabling behavioral data collection and digital queries and surveys to intercept. Forsta and Rio SEO are owned by Press Ganey, with Rio SEO providing local marketing tools to increase brand visibility on search engines, social media, map apps Kyle Ferguson (pictured), CEO at Forsta said: “I couldn’t be more excited to announce that Forsta and Rio SEO are joining forces to usher in a new era of user experience optimization at the local, level.” Mick Wilson, Vice President, Customer Success at Rio SEO, said, “I couldn’t think of a better combination for our clients: Rio’s local marketing solutions, enhanced by Forsta’s award-winning customer experience and insight technology platform.”

The two companies said the agreement will enable the integration of Rio SEO technology into the Forsta HX platform for user experience.

A new feature on Forsta HX includes Rio SEO Reviews, which will allow businesses to use data from review sites to add to their customer feedback, and also use the Forsta Genius Text Analytics tool.

Rio SEO Local Pages and Local Listings, tools that collect data on local landing page performance, impressions, clicks and local search ranking, are also integrated into the Forsta HX platform.

Brands can also embed Forstin’s digital feedback tool into their local landing pages and locators, and use Forstin’s SDK to embed feedback into their branded mobile apps, enabling behavioral data collection and digital queries and surveys.

Forsta and Rio SEO are owned by Press Ganey, and Rio SEO provides local marketing tools to increase brand visibility in search engines, social networks, map applications

Kyle Ferguson (pictured), CEO of Forsta, said: “I couldn’t be more excited to announce that Forsta and Rio SEO are joining forces to usher in a new era of local, at-scale user experience optimization.”

Mick Wilson, Vice President, Customer Success at Rio SEO, said, “I couldn’t think of a better combination for our clients: Rio’s local marketing solutions, enhanced by Forsta’s award-winning customer experience and insights technology platform.”

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