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Mastodon: A new way to connect with other SEO professionals

Due to recent developments on Twitter, you may have heard about Mastodon in the news. You may have already joined to protest or find an alternative.

Although you can use Mastodon as an alternative to Twitter, there is no such requirement.

This article explains how digital marketers can join Mastodon, what to expect and how to use it. I’ll also highlight a few tips that will make it easier for you to absorb the flow of information in Mastodon.

What is Mastodon?

Mastodon describes itself as a “free, open-source, decentralized social media platform.”

It has microblogging capabilities like Twitter, but on a decentralized infrastructure called Fediverse (or federated universe). While it sounds a lot like Web3, it’s just similar and not exactly the same.

Mastodon is free for the average user, but as always, things are a bit more complicated, which I’ll detail below.

Tip: If you decide to leave Twitter for Mastodon (for whatever reason), don’t delete your account. Instead, keep your Twitter account and make it private to prevent attackers from claiming your old Twitter name and impersonating you.

Is it worth joining?

The answer depends on your personal situation – but think about it.

If you (or your company) already have a presence on Twitter or other SEO-related communities on Reddit, Slack, Facebook, LinkedIn, and Google Search Central Help Community, then why not join Mastodon and build a presence there?

On Mastodon, as on all other discussion platforms, SEOs gather and discuss topics related to search engine marketing. You don’t have to participate, but you are free to participate.

Many SEOs are already there, including Googlers like John Mueller, Danny Sullivan, Lizzi Sassman, Gary Illyes, and Martin Splitt. In other words, you’ll likely hear more about things said on Mastodon in the future.

How do I join?

Before you begin, it’s important to understand how decentralized microblogging works.

Simply put, instead of having one entity (e.g. Facebook or Twitter) running all servers and controlling all data, anyone can set up a server to host Mastodon for themselves, exclusively for their organizations, or for others.

Due to this decentralized nature, unlike a Twitter-like handle (e.g. @username), your mastodon handle must contain a server hostname (e.g. domain name) and looks like this:

The server name becomes part of your identity. However, it is important to note that you can freely switch servers while redirecting older handles to the new handle on the new server.

An important principle of Mastodon is that you are responsible for your data. Your content will be indexable for search engines on the public website of the server you have chosen.

Your Mastodon profile URL looks like this:

(Or in my case: https://seo.chat/@fili)

Again, [servername] is the hostname of the mastodon server you’ve joined.

When you click profile links, you often end up at the user profile instead of the handle.

You can see the handle displayed under the username in the profile.

You can use handles to follow users when they are not on the same Mastodon server. Just copy the handle and paste it into the search box in the Mastodon apps.

Where do I join?

You can host your own server on your own domain, so your handle will have your own branding. Search “mastodon hosting” to find a managed host you like.

Note that due to the current situation, many managed mastodon hosting providers are currently not accepting new clients as they are cleaning up a backlog and improving their infrastructure.

Alternatively, you can join an existing server. Often you will need to apply for membership. This is to reduce spam and prevent servers from being unexpectedly overloaded due to increased demand.

Mastodon sees a huge influx of new users, so finding a good server to join can be difficult. There are already some fast growing, dedicated and popular SEO community servers up and running.

If you want to save yourself the hassle of setting up your own Mastodon server (if only for now), you can join one of the following SEO community servers (for free):

• seommunity.com (Spanish-focused)

You can join any other Mastodon server and still participate in the SEO discussions.

I recommend choosing a short and memorable server name that you can identify with. As mentioned, it becomes part of your online Mastodon identity.

Note: You don’t have to choose the most popular Mastodon server to talk about SEO. It doesn’t matter which server you use to access and be active in the Mastodon network. Just choose a server with a name that you can easily type.

If you’re joining an existing Mastodon server, be sure to read the Community Rules (this is important!).

If possible, donate to your server admin as they will pay for all traffic and services associated with your mastodon handle and activity, often out of pocket.

Get the daily newsletter search marketers count on.

Anything else I need to know about Mastodon?

Once you’ve joined Mastodon, there are a few quick facts to know. Here are a few:

Due to the lack of commercial intentions (e.g. promoting content for a fee and/or ads) and the implementation of community moderation rules that users must abide by (to avoid being banned from their respective servers), is the overall experience of many digital marketers on Mastodon was:

I just joined, so how do I participate in SEO discussions?

Hashtags are everything

Mastodon is a little different from Twitter when it comes to discussions. If you don’t hash it, most people won’t see it.

It can show up in the home feed of people who follow you, but so can many other toots. If you want to be visible and participate in discussions, hash everything you post on Mastodon!

Follow fellow SEOs

Next, start following SEO peeps that are on the platform. You can download the list of SEOs maintained by Jon Henshaw on Mastodon. Follow the instructions to import the list into your Mastodon account.

Customize the user interface 

By default, when you log into the server of your choice, you have an interface similar to other microblogging platforms.

However, you have the option to view the advanced web interface in the account settings. For marketers and power users, this is an ideal interface as it loads into your browser as a PWA and looks quite similar to Tweetdeck.

In the advanced interface you can create columns – including searches.

An interesting possibility is to combine several searches in one column.

Monitor hashtags 

A few more (fedi)tips

Becoming a Mastodon master

As you adjust to the platform and post messages, keep an eye out for posts with the hashtag #feditips.

These posts will help you better use Mastodon to reach its full potential.

Management apps

Although there are a number of different (mobile) apps, not many advanced apps for managing many accounts with built-in scheduling functionality are available.

But as adoption grows, I suspect a number of popular social media management tools will extend their services to Mastodon.

If they haven’t already and you want them to, ping them and ask them to do so. Often they just need a little push.

In the meantime, for the geeks among us, there is an API you can use and many libraries are available in various programming languages ​​such as Python that you can use to programmatically schedule and schedule your own posts.

Verifying identities

Unlike Twitter, you don’t have to pay for verification. Actually, you verify yourself.

To do this you need to add your websites to your Mastodon account and add a rel=”me” link back to your profile from your (company) website as a link:

Or as a link element in the HTML header:

This will make the link on your profile green with a small tick to confirm you’ve verified your identity.

Additionally, John Mueller wrote two great doodles about it:

Custom emojis

Depending on the server you join, you can use different custom emojis. These are loaded as shortcodes like:

When they are categorized, they are also available in the emoji selection menu.

no There is so much more to Mastodon and this article only scratches the surface.

It reminds me a lot of Twitter and microblogging in the early days.

So, should I join?

As a digital marketer, take the opportunity to experiment with a new communication channel and find out more about decentralized platforms.

Will it replace everything on Twitter? Probably not.

Does that mean it’s a waste of time? Probably not, as some people (and their conversations) will only and/or mainly be on Mastodon.

Don’t miss out and join today.

The opinions expressed in this article are those of the guest author and not necessarily those of Search Engine Land. Staff authors are listed here.

Fili is a renowned technical SEO expert, a former Google engineer and was a senior technical lead on the Google search quality team. At SearchBrothers he provides SEO consulting services with SEO audits, SEO workshops and successfully recovering websites from Google Penalties. Fili is also a frequent speaker at SMX and other online marketing events.

Why do people use Mastodon?

Like Twitter, Mastodon allows users to post, follow people and organizations, and like and repost others’ posts. But while Mastodon supports many of the same social networking features as Twitter, it’s not a single platform. Instead, it is a federation of independently operated, interconnected servers.

What is Mastodon and why are people leaving Twitter for it? Amid the uncertainty about Twitter’s future following the Elon Musk acquisition, some users have been looking for an alternative social network to migrate to. Mastodon, a decentralized microblogging platform, has become a popular alternative for Twitter users looking to exit following Elon Musk’s takeover of the social media app.

Is Mastodon any good?

In many ways, Mastodon is safer than most other social media sites. In terms of social engineering – scams and bots – it is no less secure than any other website. In fact, it might be safer at this point considering it’s not the biggest platform at the moment.

How many users does Mastodon have?

At just one million users, Mastodon is far smaller than Twitter, which today has over 237 million monetizable daily active users.

Who owns Mastodon social media?

Eugen Rochko looks exhausted. The 29-year-old German programmer is the founder of Mastodon, a distributed alternative to Twitter that has exploded in popularity in recent weeks as Elon Musk’s ownership of the platform has rained havoc on its users.

How does Mastodon work?

Mastodon servers run social networking software capable of communicating via the W3C ActivityPub standard implemented since version 1.6. A Mastodon user can therefore interact with users on any other server in the Fediverse that supports ActivityPub.

Who owns Mastodon social media?

Eugen Rochko looks exhausted. The 29-year-old German programmer is the founder of Mastodon, a distributed alternative to Twitter that has exploded in popularity in recent weeks as Elon Musk’s ownership of the platform has rained havoc on its users.

How many users does Mastodon have?

At just one million users, Mastodon is far smaller than Twitter, which today has over 237 million monetizable daily active users.

Is Mastodon social safe?

User safety on Mastodon depends entirely on the instance you choose to join and their content and harassment rules. The social media site allows users to add content warnings to posts.

Does Mastodon allow NSFW content?

serverreason
twitter.atNSFW focused instance
xxxtumblr.orgnsfw

Is Mastodon decentralized?

The main difference between Mastodon and Twitter is that while Twitter is centrally controlled by a single company, Mastodon is decentralized. This means that individuals or organizations can set up a server (called an instance) and host users on it.

Which database does Mastodon use? The database software is PostgreSQL. The service is interoperable with the decentralized social networks and platforms that use the ActivityPub protocol between themselves.

Is Mastodon social Safe?

User safety on Mastodon depends entirely on the instance you choose to join and their content and harassment rules. The social media site allows users to add content warnings to posts.

Who owns Mastodon social?

Eugen Rochko looks exhausted. The 29-year-old German programmer is the founder of Mastodon, a distributed alternative to Twitter that has exploded in popularity in recent weeks as Elon Musk’s ownership of the platform has rained havoc on its users.

Is Mastodon any good?

In many ways, Mastodon is safer than most other social media sites. In terms of social engineering – scams and bots – it is no less secure than any other website. In fact, it might be safer at this point considering it’s not the biggest platform at the moment.

What protocol does Mastodon use?

Mastodon uses a standardized, open protocol to implement federation. It’s called ActivityPub. Any software that also implements federation via ActivityPub can communicate seamlessly with Mastodon, just as Mastodon websites communicate with each other.

Can you switch servers in Mastodon?

Andrew Couts: Moderation works a little differently on Mastodon. To answer your question, yes, that person could sign up for a different server. However, you also have the option to ban entire servers.

Who owns Mastodon social media?

Eugen Rochko looks exhausted. The 29-year-old German programmer is the founder of Mastodon, a distributed alternative to Twitter that has exploded in popularity in recent weeks as Elon Musk’s ownership of the platform has rained havoc on its users.

Who is YouTube closest competitor?

Other important factors to consider when looking for alternatives to YouTube are user experience and tutorials. We’ve compiled a list of solutions that reviewers have voted as the overall best alternatives and competitors to YouTube, including Vidyard, Vimeo, Loom, and Microsoft Stream.

Who is YouTube’s top competitor? The Best Free YouTube Alternatives

  • Dailymotion. Dailymotion homepage. Dailymotion is a video hosting and sharing platform to upload and share your videos with an existing audience. …
  • vimeo Vimeo home page. …
  • 3. Facebook clock. Facebook clock. …
  • Twitter video. Twitter video. …
  • IG TV. IGTV homepage. …
  • DTube. DTube homepage.

Why is there no competition for YouTube?

Not really. And that’s because there’s no competition or because the other sites are poorly designed. It’s just because they’re all on Youtube. There are plenty of content creators that regularly interact with a large following, and YouTube has mastered the art of monetizing through video.

Will there be a YouTube competitor?

With YouTube now hosting movies and shows, its biggest competitors are Netflix, Hulu, and Vimeo.

Why does Google have no competition?

“The high cost of maintaining an up-to-date index and the decision by many large websites to block most crawlers severely limits new search engine participants,” the report said. “Today, Google and Bing are the only English-language search engines that maintain their own comprehensive website index.”

Is there a better platform than YouTube?

Are there good alternative video platforms like YouTube? Few alternative video platforms similar to Youtube include Dailymotion, Vimeo, Twitch, DTube, Vevo, Flickr, Veoh, which offer users a variety of options for uploading and viewing content.

Is DTube open source?

DTube is completely open source software. And since open source projects are the foundation of our rapidly evolving technological world, we want to make it as easy as possible for DTube users to become DTube contributors.

Can you make money off of DTube?

Description. DTube is the hot new video platform that pays you to post videos! DTube is also decentralized which means you won’t experience the DE monetization that YouTube does as DTube is NOT ad-based. Now you can earn money just by uploading videos to this new platform.

Why is Mastodon called Mastodon?

In 1817 Cuvier called the "incognitum" Mastodon. Cuvier gave the name Mastodon (or Mastodont) – meaning “breast tooth”; (Ancient Greek: μαστός “breast” and ὀδούς “tooth”) – for the nipple-like projections on the crowns of the molars.

Does mastodon mean? Mastodon. / (ËmæstÉËdÉn) / noun. any extinct elephant-like proboscis mammal of the genus Mammoth (or Mastodon) that was distributed in the Pliocene.

Was a mastodon a dinosaur?

Although pterosaurs are close relatives, they are not true dinosaurs. Even more distantly related to dinosaurs are the marine reptiles, which include the plesiosaurs and ichthyosaurs. Mammoths and mastodons are mammals that did not appear until many millions of years after the end of the Cretaceous.

What did the mastodon evolve from?

Ticking clock. Based on where mastodon bones appear in the fossil record, paleontologists know that these animals last shared a common ancestor with elephants and mammoths about 24 to 28 million years ago.

What kind of dinosaur is a mastodon?

A mastodon (mastós ‘breast’ odoús ‘tooth’) is a proboscidea of ​​the extinct genus mammoth (family Mammutidae) that inhabited North and Central America during the late Miocene or late Pliocene until its extinction at the end of the Pleistocene 10,000 to 11,000 years ago .

Did mastodons live with humans?

According to Scientific America, the Age of the Knife proves that not only did humans coexist with mastodons in Florida some 14,550 years ago, but that the knife is some of the earliest evidence of human activity anywhere in America.

Did mammoths and humans live at the same time?

Modern humans coexisted with woolly mammoths during the Upper Paleolithic, when humans arrived in Europe from Africa 30,000 to 40,000 years ago. Previously, Neanderthals had coexisted with mammoths in the Middle Paleolithic and were already using mammoth bones for toolmaking and building materials.

When was the last mastodon alive?

Mastodons disappeared from Beringia, and their populations were displaced to areas much further south, where they eventually became completely extinct about 10,000 years ago.”

What came first mastodon or mammoth?

The mastodon predated the mammoth, although there was some overlap. Mastodons lived from the late Miocin era, around 5.3 million years ago, to the late Pleistocene era, which ended 10,000 years ago. Mastodons became extinct 10,000 years ago. The exact reason for the extinction of both species is unknown.

When did the first mammoths and mastodons appear?

They lived from the Pliocene (about 5 million years ago) to the Holocene about 4,000 years ago, and different species existed in Africa, Europe, Asia, and North America.

Did mammoths and mastodons exist at the same time?

Mastodons and woolly mammoths overlapped in Beringia during the early to middle Pleistocene, with mastodons thriving in the warmer interglacial periods and mammoths favoring the colder glacial periods.

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