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In a fast-paced, dynamic field such as SEO, it is crucial to stay well-informed. Even seasoned SEO experts understand the need to keep on learning lest they become obsolete. Emerging trends. Algorithmic changes. Technological advancements. These are some of the few things every SEO professional should be watching out for. But if you haven’t been keeping an eye on these for whatever reason, don’t worry. We’ve got your covered.

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The Multiplier Effect of Local Independent Businesses. This resource is also offered in Spanish (leer en español). For holiday-themed versions of the multiplier effect graphs below, see this menu.. Clearly communicating the importance of the local economic multiplier effect or “local premium” is a key part of effective “buy local” and public education campaigns.

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