LinkedIn now allows you to add an SEO title and description

You can now customize SEO titles and descriptions for all LinkedIn articles you’ll publish or have already published.

Why do we care? Whether you’re using LinkedIn to grow an audience for yourself, your company, or your clients, you want to take every opportunity you can to increase your exposure and search visibility. This is super basic SEO – and you’ve probably already created your headlines with search in mind. But it’s a good option that allows you to optimize your content specifically for search.

How does it work. Click on Write an article. Under the Publishing menu in the article navigation drop-down menu, click Settings.

Here you will see two fields:

How does it look like. Here’s a screenshot:

Newsletters become more visible in search. LinkedIn also increases the prominence of newsletters in search results. Now, if a LinkedIn creator offers a newsletter, it will appear under the author’s name, along with a Subscribe button. Here’s an example:

Planned articles coming soon. LinkedIn also announced article and newsletter authors will be able to schedule articles. They will work the same way as scheduled posts.

And more. You can see all this news and more in the latest Building LinkedIn: Creators’ Edition Newsletter: Newsletter Improvements, SEO, Analytics & more + Inspirational talks about character building, finding your next play, AR & AI

Danny Goodwin is editor-in-chief of Search Engine Land & SMX. In addition to writing daily about SEO, PPC and more for Search Engine Land, Goodwin also manages Search Engine Land’s list of subject matter experts. He also helps program our conference series, SMX – Search Marketing Expo.

What are the 5 key features on LinkedIn?

Prior to joining Search Engine Land, Goodwin was an executive editor at Search Engine Journal, where he led editorial brand initiatives. He was also an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has received a wide range of publications and podcasts for his expertise.

  • Keywords are important because they tell search engines about the content of your website page. A keyword is also a term used to refer to the words and phrases that people enter into a search engine to find the information they are looking for.
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Do LinkedIn posts help with SEO?

Mobile application. …

Allow users to create group LinkedIn connections and lists in their personal accounts.

Do LinkedIn articles rank on Google?

Post SEO-Driven Long Content Articles published on LinkedIn are also crawled by search engines. Long-form, SEO-driven, relevant and valuable content is more likely to appear in searches outside of the LinkedIn platform.

How does LinkedIn rank with Google?

Does LinkedIn count as a backlink? “Now, Google knows to include these pages in your website’s backlink profile every time it’s linked in a LinkedIn post,” he continues. âWhen you write an article with a linked website, it counts as a backlink.â

Does Google index LinkedIn articles?

Optimize Your LinkedIn Profile This is why Google loves LinkedIn and why user profiles and blog articles rank organically on Google for various search phrases. Most Google search terms rank LinkedIn for job roles.

How can I improve my LinkedIn search results?

The higher the score, the more likely the page will rank on Google. LinkedIn has a lot of domain authority. It is among the top five sites indexed by Google, along with Wikipedia, Facebook, Twitter and YouTube. Its domain authority score is 98/100.

Why am I not getting hits on LinkedIn?

LinkedIn Publisher posts are indexed by Google. LinkedIn Publisher posts are also indexed by Google and appear in organic search results.

Why is LinkedIn limiting my search results?

Find and use the best keywords for you, especially job titles and technical qualifications. Use these keywords in many different areas within your profile, such as your professional title, work experience (job titles and job descriptions), skills, and profile summary.

Why are keywords important on LinkedIn?

Adjust your privacy settings. If you feel that you are not getting as many profile views as you should, there is a good chance that your privacy settings are limiting your views to some extent. You can check these settings by going to the Settings & Privacy page for your account.

If you’ve exhausted your free searches for the month, your activity will indicate that you’re probably using LinkedIn to recruit or generate leads. You can always use LinkedIn to search your own network with a Basic account. The people search usage limit is calculated based on your activity on LinkedIn.

What keywords should I use for LinkedIn headline?

So it’s important to have specific keywords in your LinkedIn profile to show up in searches and so that when people view your profile, it looks credible and up-to-date.

Are keywords important for LinkedIn posts?

Why is it important to include keywords in your LinkedIn profile? Recruiters know what they need from candidates, so all they have to do is search for keywords for those skills. As a job seeker, it is your responsibility to keyword optimize your profile so that you appear in these search results. Without a keyword strategy, your LinkedIn profile will get lost in the crowd.

Unlike a resume, where keywords should be tailored to a specific job posting, a LinkedIn title should use keywords tailored to career expertise, skills, and job titles.

What keywords should I use for LinkedIn headline?

Keywords are as important on LinkedIn as they are on Google. LinkedIn search is used all the time, so you want to show up as much as possible, which means you have to have the right keywords that relate to the things people are actually searching for.

Can I do SEO on my own?

Why is it important to optimize your LinkedIn profile with keywords? LinkedIn profile optimization is essential because it helps potential users discover and understand your brands and easily connect with them because they follow similar keywords.

Unlike a resume, where keywords should be tailored to a specific job posting, a LinkedIn title should use keywords tailored to career expertise, skills, and job titles.