In a game-changing move, Intellimize, a trailblazer in AI experience optimization, unveiled its latest innovation – AI-powered Account-Based Marketing experiences (ABX). With the recent rollout of feature-packed enhancements and seamless integrations with ABM partners, marketers can effortlessly craft personalized journeys throughout the buyer’s expedition.
“As ABM marketers, we often assume we know exactly what will make someone convert in a specific segment. We provide the right social proof, messaging, and imagery and set up a rule to funnel every visitor in that segment through that experience. But by doing that we force folks into a specific journey. The B2B buyer’s journey is far more complex and it’s different for every company and without AI capabilities, it’s extremely difficult and time-consuming to get down to that 1:1 personalization at scale,” explained Tracy Sestili, former CMO and current Chief Revenue Officer of Intellimize.
“We use Intellimize’s AI and 6sense’s account data to help identify site visitors and serve them an optimized, personalized experience. It allows us to validate our messaging and tweak the content for each of our key audiences in an efficient, automated way,” said Carin Van Vuuren, CMO of Greenhouse.
Furthermore, brands are utilizing integrations with Demandbase to tailor pages for specific target industries and revenue tiers, driving enhanced conversion rates with the most relevant content and messaging.
“We used the Intellimize integration with Demandbase to personalize pages on our website by industry and by revenue tier, and as a result, we were able to boost conversions by an average of 8.4% (and for a certain industry it was a 227% boost in conversion rates!). We were also able to figure out which messages work best for which industry and which revenue tier, which is extremely valuable across all of our marketing efforts,” shared Ally Vandenherik, Senior Digital Marketing Manager at Coupa Software.
As B2B marketers finalize 2024 plans and contemplate strategic integration of AI into their marketing strategies, Intellimize offers a codeless, cookieless, AI-powered ABM solution that seamlessly integrates with Demandbase, 6sense, or Rollworks, setting the stage for a successful year ahead.
To supercharge your ABM program and delve deeper into the world of Intellimize, connect with an expert here to experience it live.
Intellimize stands out as the sole codeless SaaS platform leveraging AI to optimize for 1:1 personalized website experiences across the entire buyer’s journey. Trusted by leading marketing teams at Gong, Okta, Drift, Sumo Logic, Coupa, and more, Intellimize is backed by Cobalt Capital, Addition, Amplify Partners, Homebrew, and Precursor Ventures.