Glasgow, Scotland, April 29, 2022 (GLOBE NEWSWIRE) — Glasgow SEO expert Craig Campbell explains how to rank for images on search engines and take the throne to become the King of Image SEO.
How to Rank an Image on Search Platforms
First, to go after a term like “Image SEO King” which gets little or no search volume, it is necessary to fill in the title, alt text, change the file name, fill in all the data exif. Run a Google search and use a chrome extension like SEO meta in one click to see what the competition is doing with their images. It’s surprising how many people don’t optimize these images so well.
Does image size matter for image SEO?
Make sure images are optimized in every way possible, some people will say larger images will be fetched by Google Discover, so it depends on the purpose. If it’s a 3000KB image and all the others are 70KB and have been compressed, the target image will lag behind. Again, look at image sizes of what’s currently ranked, rather than haphazardly published statements and numbers
Many case studies have been done by industry leaders and the data suggests that WebP file size is 24-34% smaller than Jpeg files and they are used more frequently. There was a WebP comparison study that can be seen here that indicates this.
What websites can be used for image SEO?
Twitter is a great source for placing an image, to leverage the power of the platform, but there are plenty of others too, ideally one that allows editing of the title, alt text, and optimize all available data points.
Some other sites to consider leveraging the power of platforms would be:
And there are many more, but these are some of the most powerful platforms other than the usual social media platforms that are recommended to become an Image SEO King.
Pinterest is one of the most commonly used platforms for image SEO, it is certainly the one that many have used for image ranking contest purposes, however, is it indexed just as quickly. When time is critical and only 24 hours to play the game, it can be a deterrent.
Craig Campbell is one of the top SEO experts, podcasters, and bloggers. He is an 18 year industry veteran, having worked with some of the biggest names and brands in the industry. Craig Campbell also continues to train and help SEO experts through his blog, courses, YouTube channel, and seminars, which have become a source of highly actionable and useful advice.
https://www.craigcampbellseo.com/image-seo-king/
craig@craigcampbellseo.co.uk or call 07397 850 511.
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