Search engine optimization (SEO) is a difficult field. Just when you think you’re in control of it, Google goes and changes the algorithm, and what used to work does not work so well anymore. or there is a new item to add to your SEO bag.
While you may want to write this off as a “cost of doing business” in SEO, these constant changes are actually for a good reason: Google is always trying to develop a better understanding of how people use the Internet.
Changes in search algorithms are made for the purpose of providing better and more relevant information to the users.
And while this is great for users, it also means that SEO professionals must constantly keep abreast of the latest changes and best practices. And that can be a big time commitment in itself.
But never fear, we are here to help.
Tips For Staying On Top Of SEO Trends
Whether you are an experienced SEO professional or have just started your career, here are some ways you can stay informed about what is happening in the industry.
Subscribe To Leading SEO Blogs And Email Newsletters
It’s no secret that Google is the best dog in the search engine field.
As of February 2022, it accounts for as much as 92% of the search engine’s market share – which is what you would probably expect for a company whose name has become a verb meaning “to look up.”
And because Google is such a giant in the field, any SEO professional who is worth his or her salt should make sure to check the Google Search Central Blog regularly.
Powered by the search engine giant itself; this is where you can find official updates to the Google Search Core algorithm, announcements of new search features and articles on best SEO practices.
While Google’s blog is the gospel that search engine optimization is performed by, there are several other valuable resources on the Internet written by digital marketing experts.
Of course, we would be forgiving if we did not list ourselves first. Search Engine Journal exists solely for the purpose of keeping busy SEOs in the loop.
And while we humbly consider ourselves a top resource, other blogs and email newsletters you should read include Kevin Indig’s, Moz, SEO Fomo, and Yoast.
For convenience, we have compiled a list of 38 other resources that you may find useful.
Join Communities And Forums
SEO is a community and professionals love to share their knowledge. It was my participation in two or three communities that led to the launch of SEJ almost 19 years ago.
Gathering as much knowledge as you can ensures that your strategies are effective and gives you the page rank you want.
One of the best ways to do this is to read and participate in forums on the topic.
One of the most popular communities for SEO (and almost everything else) is on Reddit. Users can post, ask questions and share articles.
Content on this social platform is “upbeat” or “downbeat”, depending on community opinion about it. This encourages quality posts to rise to the top, while poor quality quickly disappears.
SEO subreddit can be used for everything from job search to troubleshooting that acts as a strategic sounding board to track new developments in the field.
For people with specific questions, Quora is an excellent resource.
Designed as a place to share knowledge, it allows users to ask questions, which in turn are answered by the community.
Update Your News Feed And Follow Thought Leaders On Social Media
Love it or hate it, there is no doubt that social media has changed the world.
And while the downside is that it allows your, uh, quirky uncle to share his thoughts on the connection between sasquatch, aliens, and the JFK assassination, it also allows you to get in touch with people like never before.
And if you do not use this professionally, you are missing out on a huge opportunity.
Twitter, LinkedIn and yes, even Facebook, give you unmatched access to professionals who have built their careers by sharing their experiences.
With a few clicks, you can start receiving SEO thoughts from people like Danny Sullivan and John Mueller. In addition to Danny & amp; John, here are 202 SEO experts that we think you should follow on Twitter and other social channels.
By updating your news feed to include these people, you will not only benefit from the enormous level of knowledge they share, but you will ensure that you stay informed about any developments within the SEO world.
For convenience, we have compiled a list of top SEO experts you should follow here.
Listen To Podcasts
Do you have many other commitments and do not always have hours to dedicate to browsing the internet to stay ahead of the latest best practices?
Once again, modern technology to the rescue.
Podcasts are a great way to get credible tips straight from notable industry experts.
And you can eat them anywhere from the train during your morning commute to the treadmill during your workout.
Not sure which podcasts to listen to? Don’t worry, we’ve put together a handy list of 17 of the best SEO podcasts in the industry.
And no list would ever be complete without mentioning our very own Search Engine Journal Show where we talk all about SEO, PPC, social media, content marketing and digital marketing with the best industry experts and authorities.
Watch YouTube Videos And SEO Webinars
Are you old enough to remember what life was like before the Internet?
If so, you probably remember the frustration that came with figuring things out on your own, instead of pulling your phone up and watching a quick tutorial video.
Fortunately, the bad old days are behind us, and we now have access to an unprecedented amount of information, including useful videos on platforms like YouTube and webinars hosted by experts.
Many SEO executives have YouTube channels where they regularly upload content.
These usually short videos are an excellent way to pick up quick tips and find solutions to problems you face.
Channels worth following include SEO Video Show, Ahrefs, Matt Diggity (more casual, Mr. Beast feeling) and of course Search Engine Journal.
If you have a little more time to dedicate to your SEO training, webinars are a great way to expand your knowledge.
For top-quality SEO learning, there are three main contributors: Semrush, BrightEdge, and, you guessed it, the Search Engine Journal.
Usually available on-demand if you miss the live presentation, these are an effective way to keep up to date with what is happening in the field.
Attend Conferences And Build Your Network
The most valuable resource for any organization is its employees. That’s why there is a whole division called “human resources.”
But you do not have to work in the same office, organization or even country to take advantage of the knowledge of other SEO professionals.
To ensure your continued success in search engine optimization, it is important to expand your network.
By getting to know other people in the industry, you can emulate their successful strategies, learn from their failures and stay on top of what’s trending – and one of the best places to do this is at SEO conferences.
In a pre-pandemic world, there was no better way to put your finger on the pulse of the world of search engine rankings and get in touch with industry leaders than on the floor at a summit or evening cocktail hour. And it was also a great way to make new friends.
Although Covid-19 puts a temporary constraint on personal gatherings, they are starting to rise again, which means participants are once again able to expand their network and gain a deeper understanding of how top SEO professionals achieve results.
Final Thoughts
If you’ve read this far, we’ve hopefully impressed you on the importance of keeping up to date on the ever-changing world of search engine optimization and provided you with some resources you can use to do so.
But even if you are someone who loves your job, you no doubt have other obligations in your life.
And it can feel like a full-time job in itself to keep up with the latest best practices.
You simply do not have time to spend all day, every day, on tracking the latest trends and best practices. And even if you could, it would not give you the bandwidth to implement these new strategies.
But that’s why we’ve made this piece: to show you the many ways you can learn and follow what’s happening in SEO.
Maybe it’s part of your morning routine, where after checking your email you spend some time reading the latest articles.
Maybe you routinely listen to our podcast while stuck in traffic. Or maybe you prefer lunch-and-teacher, where you watch webinars while taking your lunch break.
There is a wealth of SEO information out there from a lot of experts that can help you take your rankings to the next level.
It is up to you how you want to use their information, tips and tricks to get the most out of them.
Featured image: GaudiLab / Shutterstock
Does social media help with SEO?
Social media is not a placement factor, so it does not directly help your placements. Although there is no direct ranking correlation between the two, the benefits of social media contribute to SEO. And if you are trying to improve your SEO, it is especially important for you to invest in social media.
What is SEO and how does it work? Well, SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic from free, organic, editorial or natural search results in search engines. It aims to improve your site’s ranking on search results pages. Remember, the higher the website is listed, the more people will see it.
Does SEO help social media?
For this reason, several respondents say that social media benefits SEO by helping you improve the metrics that affect rankings. “Social media drives more traffic to your search engine optimized pages, which enhances both your social media visibility and engagement,” says Growth Hackers’ Jonathan Aufray.
Does SEO work for social media?
The reason is simple: social media is important for SEO in more ways than one. It not only makes your SEO activities effective but also lucrative. Yes, social media and SEO may look different, but there is no doubt that they help each other.
How does SEO impact social media?
On search engines, people only discover your content when they search for a relevant keyword. But on social media, you will get your content in front of people who were not even aware that they needed your content. Better content reach translates into high quality traffic, which in turn affects your rankings.
Is SEO dead in 2022?
No. SEO is not dead by 2022. SEO is still a very powerful digital marketing strategy. SEO will continue to change as Google updates its algorithm, but that is to be expected.
Is SEO an endangered industry? Do not be fooled: SEO is not dying, but it is evolving into much more than it was years ago. If you’ve discussed whether to invest in SEO for your business or not, read on to find out why SEO is not dying – but actually thriving – in 2021.
Is SEO still relevant in 2022?
Will SEO still be relevant in 2022? Yes of course. Although some SEO tactics that were effective in the past have stopped working, SEO continued to evolve. Constantly reinventing themselves to try to match the user’s intent better, reduce spam, ineffective tactics to get better.
Is SEO worth it in 2022?
Local SEO will thrive in search results: Local SEO will be effective in online marketing by 2022, and even if the pandemic disappears, studies and surveys say people prefer to work and study at home and are likely to do so even after the pandemic.
Why is SEO important 2022?
In 2022, investing in SEO for your brand is crucial to guarantee good performance and total success. More than a necessity, it’s a priority. It allows us to optimize the visibility of our website in the search engines, making it easier for our consumers and potential audiences to find us online.
How SEO will change in 2022?
Google’s algorithm is getting better at recognizing content with the most relevant and reliable information. By 2022, you can expect SEO rankings to be more competitive in delivering high quality content that is useful to Internet users.
Will SEO exist in 5 years?
SEO will not be eliminated within the next five years because social media and search engines will most likely merge. Facebook has already started doing this: they average over 1.5 billion searches every day. Twitter has done the same; they joined in partnership with Google.
What are the SEO trends for 2022?
Top 5 Search Engine Optimization (SEO) Trends in 2022
- Artificial intelligence will play a bigger role in SEO. …
- A shift to long-form content. …
- Mobile friendliness is crucial to Google rankings. …
- Content must comply with Google’s EAT policy. …
- Effective SEO should include video.
Will SEO exist in 5 years?
SEO will not be eliminated within the next five years because social media and search engines will most likely merge. Facebook has already started doing this: they average over 1.5 billion searches every day. Twitter has done the same; they joined in partnership with Google.
Will SEO become obsolete?
As long as there are search engine results pages, SEO will never be outdated. As long as the algorithm continues to crawl our websites, there will always be a need for SEO professionals. Organic search will always be a channel that can provide tremendous value to any business.
Is SEO a good career 2021?
Yes, SEO is a good career in 2022 because it gives you access to various opportunities. You can work internally, receive customers and even start and develop websites that you own. In addition, the three most popular sites Google.com, YouTube.com and Amazon.com are also the largest search engines.
Where do you see yourself in 5 years in digital marketing?
Tips to answer ‘Where do you see yourself in 5 years? ‘
- Show how your professional goals and the job you are looking for match.
- Focus on the skills you want to learn and get better at.
- Do not get too specific with job titles or time frames.
- Never say “I want your job”, “I do not know” or “Not here!”
Where do you see yourself in 5 years Examples customer service? Example of Answer 1 “My long-term career goals are to put my customer service skills to work in a challenging industry and I look forward to working hard to help you achieve your goals and determine if the fast service industry is a field I will enjoy into the future.â €
How do you see yourself 5 years from now in a call center best answer?
â € œI look forward to learning new skills and improving my knowledge to advance my career. In five years, I see myself as a knowledgeable professional with an in-depth knowledge of the company and the industry.â €
How do you answer tell me about yourself when you have no experience?
Since you have little or no work experience, be brief when answering this question and do not make an essay out of your answer. Talk about your schooling as it relates to the position. Tell them things you have done outside of your classes that are related to the position.
How can I introduce myself in a call center Interview with no experience?
Where do you see yourself in 5 years answer example?
So in your answer “where do you see yourself in 5 years” you might mention that you want to be fully positioned in your new career. I am looking for a marketing position because I want to put myself on a more creative career path. I have a background in law, so I know I would be most effective in a law firm.
Where do you see yourself 5 years from now best answer?
Things you could say in your answer â € I see myself over time evolving to become a leader in the [industry’s vertical] space. To achieve this, I hope to learn even more about [skills and experience] along the way.â € â € I will continue to deepen my [example] competencies.â €
Where do you see yourself in the next 5 years Examples?
Example answer: Over the next few years, I will be exploring and developing competencies in project management. In five years, I will have gained experience in leading projects for larger clients. I will look for opportunities to expand my responsibilities within this role to work towards my goal.
How many hours does SEO take?
It can take as little as two hours for a single blog post to rank; two weeks for a competitive landing page to rank; six months for a series of pages to rank, or over a year for a brand new site to see SEO traction.
How long does Google SEO take? Based on experience with hundreds of clients, and based on what other SEO experts have said, SEO takes an average of four to six months before the results begin. Some of my clients who have been online for a long time and gained domain strength have observed strong keyword rankings in as little as four weeks.
How much time should I spend on SEO?
How often should I work on SEO?
According to Jonny Ross Consultancy and other industry experts, it is recommended that you revise your keyword strategy on a quarterly basis and at least 3 – 6 months before any campaign or campaigns.
How much should you spend in SEO?
How much can you expect to spend on SEO? If you hire a top-level SEO company to run a local campaign, expect to pay $ 500.00 a month. A national or international campaign will require a minimum budget of $ 2,500 to $ 5,000 per month. Some companies offer a “trial package” at a lower price without a contract.
How many hours a week does SEO take?
The bottom line. Even for the small number of organizations I researched here (small to medium-sized businesses), you can see the vast array of potential time spent on an SEO campaign. In total, it amounts to somewhere between 12 and 104 hours a week.
How long does local SEO take?
Local SEO Calculator: Results can technically happen in as little as 4 to 8 weeks with some minor adjustments if you already have a relied on Google listing, your website has a built-in authority, and you have the appropriate categories set.
How long does it take for SEO to Work 2021?
You should expect to see results from SEO within 6 to 12 months … SEO should show results within a 6- to 12-month period. By results we mean a measurable increase in traffic and associated leads or conversions.
How long does SEO take to learn?
It takes 1-3 months to learn the basics of SEO. The basics of search engine optimization can be understood and learned within 3 months, however, the more advanced concepts can take anywhere from 6-18 months. This is provided that you consume knowledge daily and learn from experts.
Can I learn SEO quickly?
Without too much investment, your knowledge of SEO can grow rapidly.
How long does it take to learn SEO?
It can take you anywhere from 4-6 weeks up to 5-8 years to learn SEO depending on factors such as the level you want to achieve, the amount of time you are willing to spend on learning SEO, your current experience, how persistent you are, what resources you use and more.
Why is SEO important 2022?
In 2022, investing in SEO for your brand is crucial to guarantee good performance and total success. More than a necessity, it’s a priority. It allows us to optimize the visibility of our website in the search engines, making it easier for our consumers and potential audiences to find us online.
Is SEO important in 2022? Search engine optimization (SEO) is the key to successful digital marketing strategies. SEO can help your site rank higher on search engine results pages (SERPs), allowing for greater visibility and organic search traffic.