Measuring ROI from local SEO becomes easier when there are clear strategies to target searchers within a specific geographic area. This means knowing what types of customers are being targeted, what they are likely looking for when searching for local businesses, and what a business hopes to achieve with its online engagement efforts.
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This informs which methods can be used to measure what matters … Brian Smith is Director of Local Search Strategy at Rio SE…
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However, when approaching SEO, online strategists should assess this and other measures of SEO success, when determining a firm’s overall online goals. After all, increasing site traffic is …
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