Google has updated the Discover Follow feed guide to emphasize the importance of two elements
Google has updated its Google Discover feed guidelines to highlight the most important elements to include in a feed to properly optimize it.
Google Discover Feed
The Google Discover follower feed feature provides Chrome Android users with relevant content and is an important source of traffic tailored to user interests.
A component of Google Discover is the Google Discover Follow feature, a way to capture a steady stream of traffic beyond Google News and Google Search.
Google’s Discover Follow feature works by allowing users to opt-in to receive updates about the latest content on a site they’re interested in.
The way to participate in Discover Follow is through an optimized RSS or Atom feed.
If the feed is properly optimized on a website, users can choose to follow a specific website or category of website, depending on how the publisher configures their RSS/Atom feeds.
Viewers who follow a website will see the new content in their Discover Follow feed which will bring fresh waves of traffic to properly optimized participating websites.
“The Follow feature allows people to follow a website and get the latest updates from that website in the following tab within Discover in Chrome.
Currently, the Follow button is a feature available to users signed in in English in the US, New Zealand, South Africa, the UK, Canada and Australia using Chrome Android.”
Traffic from the Discover Follow feature only occurs on sites with properly optimized feeds that follow the Discover Follow feature guidelines.
Updated Guidance for Google Discover Follow Feature
Google has updated its guidelines for the Discover Feed feature to emphasize the importance of the feed <title> and <link> elements, emphasizing that these elements are in life.
“The most important content for the Follow feature is your feed <title> element and your item <link> elements. Make sure these elements are included in your life.”
The absence of these two elements could probably result in Google not being able to understand the feed and display it to users, resulting in lost traffic.
Publishers of sites participating in the Google Discover Follow feature should verify that their RSS or Atom feeds display the <title> and <link> elements.
Google Discover Optimization
Publishers and SEOs know how to optimize for Google Search.
But many content publishers may not be aware of how to optimize Google Discover to enjoy the traffic loads that result from Google Discover optimization and the Google Discover Follow feature.
The Follow Feed feature, a component of Google Discover, is a way to ensure that the website receives a steady stream of relevant traffic outside of organic search.
That’s why it’s important to make sure your RSS/Atom feeds are properly optimized.
Read Google’s announcement about the updated guidance and read the full Follow Feature feed guidelines here.
Featured image by Shutterstock/fizkes
Roger Montti
Owner – Martinibuster.com at Martinibuster.com
Roger Montti is a search marketer with over 20 years of experience. I offer site inspections, phone consultations and content and…
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How does Google Discover new websites?
How often does Google crawl a site? Depending on how active your site is, you should expect Google to rank it anywhere between four and thirty days. Sites that are updated more regularly tend to be browsed more often, as Googlebot tends to look for new content first.
How do I succeed on Google discover?
As a content creator, one of the best ways to boost your content on Google Discover is to use large, high-quality images that are at least 1,200 pixels wide. According to Google data, Discover cards with large images increased click-through rate by 5%.
What is the difference between Google News and Google Discover?
Google Discover: The biggest difference is NOT Google Search or Google News where you don’t have to search for topics that interest you. The end user is in control.
How do I publish on Google Discover?
How to get your content in Google Discover
- Improve your content and write great headlines. The best way to get into Discover is to write better content than everyone else. …
- Write timely things. …
- Improve expertise, authority and trust.
How do I get my website on Google discover?
To increase the likelihood of your content appearing in Discover, we recommend the following:
- Use page titles that capture the essence of the content, but in a non-clickbait way.
- Include strong, high-quality images in your content, especially large images that are more likely to generate visits from Discover.
Is Google Discover free?
If the app is not present, it can be installed for free from Google Play or the App Store.
How does Google decide which few pages to actually display to users?
Googlebot uses an algorithmic process to determine which sites to crawl, how often and how many pages to retrieve from each site. Google’s crawlers are also programmed in such a way that they try not to crawl the site too quickly to avoid overload.
How they decide what to show on search results pages?
Google uses the PageRank Algorithm to display the pages. After you enter your text to search, it applies the Inverted Index to it and points out all pages that contain the keywords you entered for the page rank algorithm. And the page step algo. determines which one to display first and all others.
How does Google decide what to show?
To bring you the most useful information, search algorithms look at many factors and signals, including your query words, the relevance and usability of the pages, the expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your question.
How do you rank a web story?
How to rank web stories in USA? The short answer is yes, Web Stories are content… Embedding Stories in Posts
- Install & Activate the WordPress Web Stories plugin. First, we will install the Web Stories plugin. …
- Activate the Google Web Stories Module in Rank Math. …
- Configure the Metadata for the Stories. …
- Create Your Story.
How do you rank a Webstory?
When it comes to SEO, Web Stories is just like any other page for Google. Everything from using paragraph text to using your keywords correctly in your content will make a difference. As Google says, “If it helps your non-Stories pages rank, it will probably help Stories too.
How do you rank in Google stories?
Be clear and write something you are passionate about. To rank well on Google, you need to build your brand through its expertise, authority and trust (E-A-T). So being authentic will make your Web Stories more amazing.
How do I find out what my website ranks on Google?
If you want to check your SEO rankings on Google and don’t want to count the results individually, only a live rank checker can help you. Simply enter your keyword (this can also be a group of words or a phrase) and add your domain. By clicking on “Check ranking”, your ranking is obtained within seconds.
How do I change my Discover feed?
If you prefer to use the Google app to access the Google Discover feed, tap the More button in the bottom right corner represented by three horizontal dots. In the list of options that opens, tap Customize Discover.
What is my Discover feed? Google Discover is a feature of the Google app on Android and iOS that provides a feed of content related to your interests.
What happened to my Discover feed?
The Google app on your phone allows you to enable and disable the Discover feed. If you or someone else has disabled that option, that’s why your feed isn’t being seen or updated. Enable the feed, and you’ll be ready.
Why is my Google Discover empty?
If your Google Discover is empty, you need to uninstall Google app updates. Next, make sure you have turned off automatic updates for the Google app from the Play Store.
Why is Google Discover feed not working?
Fix 1: Restart Your Phone. Fix 2: Check if Google Discover is Enabled. Fix 3: Enable Google Discover on Home Screen. Fix 4: Clear the Google Discover Cache.
What is Discover feed on iPhone?
With Discover, you can get updates about your interests, like your favorite sports team or news site, without having to search for them. You can choose the types of updates you want to receive in Discover in the Google app or when you’re browsing the web on your phone.
How does the Google Discover feed work? Instead of displaying results in response to a query, Discover surfaces content based primarily on what Google’s automated systems believe are a good match for a user’s interests. As a highly personalized feed, Discover adapts itself to a user’s interests and displays content that matches those interests.
Can you turn off Discover?
Step 1: Open the Google app on your Android phone and tap on your Profile Picture. Step 2: From the menu that appears, tap on Settings, followed by General. Step 3: When you reach the General settings screen, tap the toggle next to Discover to enable or disable Google Discover.
How do I turn off Google News feed on Android?
Tap News settings. Under ‘Alerts,’ tap Notifications. To receive notifications, turn on Receive notifications. To stop all notifications, turn off Receive notifications.
What is the Discover feed in my history Google?
Google Discover is a feature of the Google app on Android and iOS that provides a feed of content related to your interests. As you would expect, Google uses the information it knows about you through its various products to provide this.
What is Discover feed on Google?
Google Discover Feed The Google Discover follower feed feature provides Chrome Android users with relevant content and is an important source of traffic tailored to user interests.
Where is my Google Discover feed?
First, open the Google app. On iPhone, the Discover feed is just below the search bar on the ‘Home’ tab. On Android, you can go to the âDiscoverâ tab. That’s all there is to it, but to get the most out of the Discover feed, you’ll want to tailor it to your interests.
How does Google discover work?
Google recommends content to your user based on your search activity and activity found on your device. It looks at web searches, application activity, site history and site settings. You can follow specific topics or entities to build your profile and set limits on what Discover should reveal to you.