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Google Shares Local Search Trends With COVID-19 2020

The other day Google posted a blog post named the latest local shopping trends; local is now digital. In this blog post, Google shared a lot of trends the company tracked with local searches in 2020 due to COVID-19.

Here are some of those data points in bullet format below:

  • Searches for “local” + “business(es)” have grown by more than 80% year over year, including searches like “local businesses near me” and “support local businesses.”
  • Searches for “who has” + “in stock” have grown by more than 8,000% year over, including searches like “who has nintendo switch in stock” and “who has gym equipment in stock.”
  • Two out of three dining consumers said they used search to find food and beverage information during the pandemic.
  • Fifty-seven percent of dining consumers said they discovered food and beverage information during the pandemic via online ads.
  • Forty-five percent of viewers say they watch YouTube to see a product demo before buying.
  • Viewers say they are 2x more likely to go in-store or online to buy something they saw on YouTube versus the competitive average.
  • Searches on Google Maps for “curbside pickup” have increased nearly 9000% year over year in the U.S.
  • Searches on Google Maps for “discounts” have grown globally by more than 100% year over year.
  • Searches on Google Maps for “gift shop” have grown globally by more than 60% year over year.

What a year 2020 was but the vaccines are rolling out – hopefully – hopefully – we will see a lot of changes to searcher behavior in the upcoming months.

Forum discussion at Twitter.

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