It looks like Google is testing a new label in the local business reviews for recently added reviews on businesses. The label says “new” and it is an outlined box.
Here is a screen shot that Darcy Burk shared with me on Twitter (click to enlarge):
I kind of like the label, it makes it clear that this is a more recent comment and not from four years ago.
I believe this is new, as does seem new to most local SEOs:
Ditto. Never seen that before.
— Joy Hawkins (@JoyanneHawkins) December 6, 2020
How new is new? Well, at least 3 weeks old is new but over 4 weeks will not be labeled as new.
Looks like under 4 weeks is a cap. Here is another listing, which I manage. 3 weeks flagged as new. 4 weeks not. pic.twitter.com/QiwjDDYVdt
— Darcy (@darcyburk) December 6, 2020
Note, this is not a view for the owner of the business, this is shown to normal searchers.
Have you seen this before?
Forum discussion at Twitter.