For the past week or so, for some queries, it seems like Google is hiding the featured snippet label in the search results. A search for [avocado scrub] shows one example of this but there are others.
I asked Google about this via Twitter twice but have not heard back. I assumed it was a bug but I am not sure.
Here it shows missing:
Here is another browser, I see the label:
Same query but different snippet and this snippet has the label, the other one does not.
There is a huge thread on Twitter, started by Brian Freiesleben, with a lot of people seeing other examples of the label not showing up.
I am not sure if this is a bug or a “feature.” Maybe the first example is really not a featured snippet?
Forum discussion at Twitter.