We have seen the Google Explore feature many times, but here is a similar explore feature but as a sub-feature of a single search result snippet. Google is testing showing a scrollable snippet that is more visual and interactive.
This was spotted by Scott Salter who shared a video of it in action on Twitter, here is a static image from the video:
Here is the video:
Here is his tweet:
Someone in my team got this SERP when searching for our sale. Not sure I’ve ever seen a SERP feature like that (and can’t replicate).
There’s no schema on this page either. #SEO pic.twitter.com/3BxAxr8OQh
— Scott Salter 🏴 (@scottsltr) May 5, 2023
Bing Search had a feature like this some time ago.
Forum discussion at Twitter.