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Google Analytics 4 – Beyond SEO [Podcast]

In the last few sections, we discussed SEO and organic tracking means the transition from Universal Analytics to Google Analytics 4, but how GA 4 helps with paid campaigns, affiliate campaigns, Google Ads, campaign tracking and IDs, etc. ?

Krista Seiden of KS Digital and former VP at Plax joined me at the SEJ Show to discuss the benefits and advantages of GA 4 for paid campaigns and other opportunities digital marketers will face with the sunset of Google Analytics UA.

One of the misconceptions is that this product is not yet available, and I would push back a little and say that it is always evolving, and many new things have come out. So take the time to learn how to use the tool and understand what it really is. —Krista Seiden, 4:55

Don’t expect your data to be the same between UA and GA4. So even things like sessions and user accounts will be different because GA4 calculates these things differently than Universal Analytics. – Krista Seiden, 44:41

I don’t think this last time will change. I would recommend taking this one seriously. If you don’t start moving now, you won’t be able to pull your cloud-top data into GA4. The faster you get it to work, the more historical data you’ll have in GA4 to compare with. – Krista Seiden, 22:09

[00:00] – About Krista & his in-house at Google Analytics.

[03:23] – Common thoughts about GA4.

[05:20] – Is there anything else to fix with GA4?

[07:10] – Reluctance to transfer.

[08:42] – A new release by GA4.

[12:57] – Why create reports with GA4 when you can use Google Data Studio?

[16:08] – Does GA4 have anything to do with GDPR?

[19:33] – Differences in conversion with GA360 and GA4360.

[24:30] – What to expect with GA4.

[26:18] – Can you explain direct traffic better with GA4?

[27:22] – Changes affecting PPC.

[30:53] – The difference between goals and changes.

Can I have both Universal analytics and GA4?

Can I have both Universal analytics and GA4?

[34:15] – The reason why the data storage period is only two months immediately in GA4.

[35:18] – It is recommended that you start with GA4.

How do I use Universal Analytics and GA4?

[41:04] – Does Krista encourage mistakes?

  • Resources mentioned: https://ksdigital.co/academy/https://join.measure.chat
  • It’s great that we now have this ability to fully customize the UI of GA4. So, for example, we can choose reports to show or not to people in our organizations. —Krista Seiden, 5:44
  • GA4 is more privacy-centric than Universal Analytics. – Krista Seiden, 16:41

Can you use GA4 and Universal Analytics at the same time?

I’m sure there will be a lot of people waiting until the last minute. So don’t wait until the last minute. Like we said, if there is, just go ahead and drop the tag on your site now. —Loren Baker, 49:18

Should you upgrade to Google Analytics 4?

For more content like this, subscribe to the YouTube channel: https://www.youtube.com/user/searchenginejournal

Krista Seiden is an experienced, analytical leader who has led teams at Adobe and Google. In addition, he has led strategic initiatives for companies such as The Apollo Group and Quantcast. As an expert in analytics and optimization methodology, he has become one of the most sought-after consultants in the industry.

Should we use Google Analytics 4?

His expertise led him to start KS Digital, an analytics specialist in 2019, which helps businesses optimize their digital marketing and analytics.

Is it worth upgrading to Google Analytics 4?

In addition to dedication and hard work, he also contributes occasional guest posts to top industry publications such as the Google Analytics Blog. When she is not working, she likes to travel as much as possible!

Will GA4 replace Google Analytics?

Connect with Krista on LinkedIn: https://www.linkedin.com/in/kristaseiden/

Will GA4 replace Universal analytics?

Follow him on Twitter: https://twitter.com/kristaseiden

Is Google Analytics being replaced?

Visit his website: https://www.kristaseiden.com/

How much does Google Analytics 4 cost?

How much does Google Analytics 4 cost?

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker

Is GA4 free or paid?

Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Is GA4 free to use?

If your Universal Analytics property is implemented with a tag. js, you can duplicate your Google Analytics 4 site in one of the following ways: Use the GA4 Setup Assistant and select the option to "Enable data collection using your existing tags" (This option uses a feature called affiliate site tags)

Do I need to switch to GA4?

Should I use GA4 vs Universal Analytics? Universal Analytics tracks impressions in a separate mobile-specific architecture, while GA4 combines both web and app data into a single architecture. If you are tracking both web and app data in your GA4 architecture, be sure to take the additional app traffic into consideration when comparing page view metrics between the two.

Is it worth upgrading to Google Analytics 4?

How to downgrade Google Analytics 4 to Universal Analytics?

Is Google Analytics 4 better?

Click on the Create Property Button in the Admin Panel.

Will GA4 replace Google Analytics?

Scroll down and you will see a link called “Show Advanced Options”, click on it.

Does Google Analytics 4 cost money?

In this screen, you will see a toggle button to create Universal Analytics (UA) property, toggle it.

Do I need Google Analytics 4?

If your Universal Analytics property is implemented with a tag. js, you can double tag your Google Analytics 4 property in one of the following ways: Use the GA4 Setup Assistant and select the option to “Enable data collection using your existing tags” (This option uses a feature called linked site tags)

Is Google Analytics is free of cost?

Why You Should Upgrade to GA4. Google Analytics 4 is the next generation of web analytics, and it’s very smart. Google is working hard to bring automated insights, enhanced activity tracking and more to all its users. Also, there will be no further updates made to Universal Analytics.

What is missing from GA4?

What is missing from GA4?

When should I switch to Google Analytics 4? However, if you use the free version of Google Analytics, you will be forced to move to GA4 as your primary source of information on July 1, 2023, even if year-over-year data with UA is not comparable.

Although it may be scary and difficult to use, it is clear that GA4 is the future of Analytics, and you should prepare for it. That said, there’s no reason you can’t run a Universal Analytics property at the same time to get the benefits of both. In fact, we recommend running both!

Is GA4 better than GA3?

Yes. The long answer? It depends. Google Analytics offers some amazing new features, many of which are built around configuration, integrating app and web data, analyzing user retention and engagement, and tracking all your different revenue streams through a single channel.

Is Google Analytics 4 better than Universal analytics?

Google Analytics 4 is our next-generation measurement solution, and is replacing Universal Analytics. On July 1, 2023, the standard Universal Analytics infrastructure will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.

Is GA4 replacing Google Analytics?

In the fall of 2020, Google released Google Analytics 4 (GA4), the latest iteration of the Google Analytics platform. GA4 replaces Universal Analytics (UA) as the default standard for digital analytics in GA. And now â in 2022 â Google has announced that GA4 will be the only option starting on July 1, 2023.

What data does GA4 collect?

Google has announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have arrived at that time to find other ways to analyze websites. Other methods of Google analytics exist, but Google is making things easier for you.

  • Plus, it’s free! There is no cost to have tags running on your website or apps, and Analytics 360 customers will not be charged twice for hitting Google Analytics 4, although eventually there will be an Analytics 360 version with additional functionality and/or limitations.
  • How do I get Google Analytics 4? In the Properties section, select the Universal Analytics property that currently collects data for your website. In the Properties section, click GA4 Setup Assistant. It is the first option in the Property column. Click Get Started I want to create a new build for Google Analytics 4.
  • The GA4 standard refers to the standard/free version of the GA4 environment. Whereas, GA4 360 refers to the premium/paid version of the GA4 platform. In other words, GA4 Standard is free to use.
  • The integration is free but you still pay for any data usage. A big improvement from writing your articles and adding several custom parameters to be able to send your hit data.

What is included in GA4?

With a retirement date of early July 2023 (for regular UA users), that means you’ll need to have GA4 implemented, data collected, and properly validated through quality support by the end of June 2022. UA 360 users will need to have GA4 implemented by the end of September 2022.

What kind of data does Google Analytics collect?

Yes. The long answer? It depends. Google Analytics offers some amazing new features, many of which are built around configuration, integrating app and web data, analyzing user retention and engagement, and tracking all your different revenue streams through a single channel.

Is Google Analytics 4 better?

Is Google Analytics 4 better?

Google Analytics 4 is on the way to becoming more powerful than Universal Analytics and provides valuable information about why users are on your site and/or app. It allows you to combine the data from multiple data streams into a single object and accurately report actions to users on all devices.

Google Analytics 4 is our next-generation measurement solution, and is replacing Universal Analytics. On July 1, 2023, the standard Universal Analytics infrastructure will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.

What’s the difference between GA and GA4?

Google Analytics 4 for free? Similar to Universal Analytics, Google Analytics 4 is a free version of the infrastructure. There is no cost associated with using one (or more) GA4 properties on your account.

Can I have both Universal Analytics and GA4?

No, you don’t have to if you don’t want to. As long as you have the configuration and data collection, you are ready for any updates or new releases by Google. Although it may be scary and difficult to use, it is clear that GA4 is the future of Analytics, and you should prepare for it.

What does GA4 stand for?

Google Analytics gives you tools, for free, to understand the customer journey and improve marketing ROI.

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