Search engine optimization is not always complicated or expensive. Many tasks can be performed in-house using free tools that analyze aspects of your site to help fix issues or errors.
I will cover five of these tools in this post.
Free DIY SEO Tools
Google Search Console provides an unbelievable amount of insights (and reports) into your site’s health and performance, including:
However, Search Console has limitations:
Google Search Console provides a lot of insights and reports, like this performance example.
Page comparison. Several factors – backlinks, user experience, keywords – affect organic rankings. But on-page factors are easier to control. Comparing a higher ranking page to yours can identify weaknesses to correct.
Webmaster World’s page comparison tool quickly highlights differences, including:
SEO Book’s spider test tool provides a similar analysis, but only for one page at a time. Still, it’s easy to compare pages by opening multiple tabs.
Webmaster World’s page comparison tool can quickly identify differences.
Google Text Cache is the easiest way to find out how Google interprets a page. The cache displays the text-only version of a page. Images appear as alt text only. JavaScript and CSS are removed completely. The result is an uncluttered overview of any page, revealing:
Check Google’s cache for any page, yours or a competitor’s, as long as the site hasn’t blocked Google’s caching.
Google’s cache displays the text-only version of a page as Google interprets it.
Check My Links. Broken links and redirects hurt usability and send bad signals to Google. So regularly checking all links is critical. Various tools can analyze (and correct) in-page links to any page.
Check My Links, a Chrome extension, is an example. It will color code the links on a page:
LinkMiner is a similar extension. Broken Link Checker, a free WordPress plugin, identifies and fixes broken links and redirects, just like other plugin alternatives that include additional features.
Check My Links, a Chrome extension, will color-code links on a page to aid in the assessment.
Google Lighthouse. The above tools mostly find faults that are easy to fix. Google’s Lighthouse, while free, can identify issues that likely require an expert.
Lighthouse is part of Chrome’s “Web Developer Tools”. It evaluates a page:
Google Lighthouse can assess a page’s performance, accessibility, and SEO practices.
Outsource?
Not all SEO issues can be identified or fixed in-house. Many can, however, especially for small and medium-sized sites. But larger sites and those with custom code and complex functionality often require professional help.
Is Ubersuggest paid?
Although Ubersuggest has been paid for, the free plan is still quite generous for light users. For paying users, Ubersuggest offers a strong keyword research tool and competitor analysis and website auditing tools. Keyword tracking is pretty accurate, but it lacks at the end of the analysis.
What will Ubersuggest allow us to do? Ubersuggest allows you to gain insights into the strategies that are working for others in your market so you can adopt them, improve them, and gain an advantage.
Can I use Ubersuggest to build keyword list?
You can use Ubersuggest’s other keyword research features (like Keyword Ideas) to generate a keyword list. The only problem with this approach is that it’s impossible to know if you actually have a chance to rank for any of these keywords. The “SEO Difficulty” score that Ubersuggest gives you is helpful.
How do I create a list of keywords for SEO?
Six steps to build and prioritize a keyword list
- Step 1: Audience. In this tab, write down what you know about your buyers, what’s important to them and when, and important dates to follow up on. …
- Step 2: Keyword Categories. …
- Step 3: Keyword list. …
- Step 4: Check the volume. …
- Step 5: Relevance Score. …
- Step 6: Prioritize.
Is Ubersuggest a keyword research tool?
Ubersuggest. To get started: type in a keyword and click “Search” to find all the related search terms people are searching on Google. Find profitable and easy to earn SEO keywords. Use our keyword discovery tool for maximum results.
Can I use Ubersuggest for YouTube?
To improve your YouTube SEO, use keyword research tools like Ubersuggest, visual editing tools to add thumbnails like Canva, and YouTube’s built-in analytics tools to track metrics.
Which SEO tool is best for YouTube?
Top 26 YouTube SEO Tools to Increase Your Reach and Rankings:
- TubeBuddy.
- YouTube analysis.
- vidIQ
- YouTube auto-suggestion.
- Google Keyword Planner.
- Keyword Tool (Keywordtool.io)
- Rank Tracker.
- Ahrefs Keyword Explorer.
What can you do with Ubersuggest?
Ubersuggest is a tool designed to help you improve your SEO, find great keywords, generate content ideas, analyze backlink data, and much more. It is aimed at serving individuals and small-scale businesses who want to improve their website performance and get more organic visitors.
Is Ubersuggest free or paid?
Content Ideas Ubersuggest has a similar feature to Buzzsumo, but it’s 100% free. It’s called Content Ideas. All you have to do is enter a keyword or phrase, and it will show you all popular blog posts that contain that term. Blog posts are ranked by social shares, backlinks and search traffic.
Which is best free SEO tool?
25 best free SEO tools
- Panguin Tool. …
- Scout Wordtracker. …
- Lipperhey. …
- Bing Webmaster Tools. …
- Dare. …
- Siteliner. Get a complete SEO report for free. …
- KWFinder. Meaningless keyword research tool. …
- People ask too. This free tool extracts questions that appear in the “People also ask” section of Google search results.
Is Ubersuggest extension free?
Ubersuggest is a FREE Chrome extension and powerful SEO tool that shows keywords monthly search volume, CPC and competition data. The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Googleâ„¢, but also on sites like YouTubeâ„¢, Amazonâ„¢ and more.
What are some SEO hacks one can utilize for their online business?
Below are some of the SEO hacks you can use to increase visibility and generate more leads:
- Use customer generated content on your website. …
- Conduct keyword research. …
- Boost your Social SEO. …
- Promote customer reviews. …
- Make a responsive website. …
- Optimize page speed.
Why does SEO take so long?
SEO takes a lot of time because there are several factors involved to get results: SEO keyword difficulty, competition, inbound links and domain age. So SEO can take more or less time depending on how you approach these key areas of search engine optimization.
Why is SEO a slow process? It takes time to earn a PhD, gain a following, or gain the trust of your peers and the public. Google understands this and also knows that it takes time for these achievements to be reflected online. That’s just one reason why the SEO process is so slow.
How long does SEO take on average?
Unlike other popular marketing channels, SEO doesn’t work instantly. Most professionals expect to see results in as little as 2 months, but SEO can take up to 12 months to work. While each company’s SEO strategy is different, most companies can expect considerable results within 6-12 months.
Can I learn SEO in 2 months?
To see results from your SEO efforts, it can take anywhere from six months to two years. It often starts off slow, but when you start getting traffic, it picks up momentum. And once you see good traffic numbers, stick with it. It will only continue to improve.
How many hours a week does SEO take?
Even for the small range of organizations I’ve looked at here (small and medium businesses), you can see the vast array of potential time spent on an SEO campaign. Added together, this equates to somewhere between 12 and 104 hours a week. If you work 12 hours a week, don’t expect to rise to a top position anytime soon.
What is high SEO?
High-quality SEO capitalizes on the search engine’s effort to match a user’s search intent to the web pages listed in the SERP. Amount of Organic Traffic: The number of users coming to your site via organic search results.
What is good SEO? An SEO best practice is to always keep search intent in mind when creating content for your website. For example, if you want to rank for the keywords “best DSLR cameras”, you need to realize that the search intent here is commercial, not transactional.
What is SEO example?
Businesses look to search engine optimization, or SEO, to help gain more recognition and make their business higher in a search engine’s rankings. SEO is used through search engines like Google, Yahoo, MSN, Bing, etc. Search engine optimization uses keywords that attract a user to the company.
What is SEO in simple words?
SEO stands for Search Engine Optimization, which is a set of practices aimed at improving the appearance and placement of web pages in organic search results.
What is one of the example of search engine Optimisation?
Some of the more popular ones include Moz, BrightEdge, Searchmetrics and Linkdex. These platforms track keyword rankings, help with keyword research, identify on-page and off-page SEO opportunities, and many other SEO related tasks.
What is a high SEO score?
What is a good SEO score? A good SEO score is between 80 and 100. SEO scores in this range indicate that your site is meeting the highest quality standards for search engine optimization in the areas of technical SEO, content, user experience, and mobile usability.
What is a YouTube SEO score?
The vidIQ tool provides an SEO “score” that you can use to create content that performs (or beats) the results you already see on YouTube.
What does a SEO score mean?
The SEO score is a measure of how well the technical and user-facing aspects of your website contribute to search engine optimization and ultimately higher rankings and organic traffic. Use our free checker to get your SEO score.
Is there any free SEO Tool?
Google Search Console No list of free SEO tools would be complete without Google Search Console.