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Forsta Appoints Vice President of Rio SEO

UK/US – Market research and customer and employee experience business Forsta has appointed Joel Headley as vice president of product management at Rio SEO.

Headley (pictured) will lead the product strategy for marketing platform Rio SEO, which was acquired by Forsta earlier this year. Specifically, Headley will help facilitate the integration of Rio SEO’s tools, such as Local Listings and Local Reviews, with Forsta’s Human Experience (HX) platform. Before joining Forsta, Headley spent 12 years at Google, where he was most recently head of the company’s consumer and partner operations team for products such as Google Maps and Google Earth. After Google, Headley served for five years as director of product for the local SEO and practice marketing division at PatientPop, and in 2020 founded Leadferno, a software-as-a-service company. Brian Bhuta, Chief Product Officer at Forsta, said: “Joel’s expertise will be invaluable in scaling and expanding our local experience and marketing solutions and intuitively integrating them with Forsta’s HX platform.”

Headley (pictured) will lead the product strategy for the marketing platform Rio SEO, which was acquired by Forsta earlier this year.

Specifically, Headley will help facilitate the integration of Rio SEO’s tools, such as Local Listings and Local Reviews, with Forsta’s Human Experience (HX) platform.

Before joining Forsta, Headley spent 12 years at Google, where he was most recently head of the company’s consumer and partner operations team for products such as Google Maps and Google Earth.

After Google, Headley served for five years as director of product for the local SEO and practice marketing division at PatientPop, and in 2020 founded Leadferno, a software-as-a-service company.

Brian Bhuta, Chief Product Officer at Forsta, said: “Joel’s expertise will be invaluable in scaling and expanding our local experience and marketing solutions and intuitively integrating them with Forsta’s HX platform.”

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