In a move set to redefine the digital shopping experience, FACTlix, a cutting-edge AI-powered technology, has been launched to tackle the rampant issue of fraudulent consumer reviews. With 98% of online shoppers relying on reviews for purchase decisions and a staggering 70% of businesses incorporating them into marketing, the proliferation of fake reviews has become a pressing problem, influencing around 12% of e-commerce revenues.
The Fake Review Conundrum: A Growing Menace
Consumer reviews, once a trusted guide for shoppers, have become a battleground for deceptive practices. Fake reviews, crafted to either boost one product or tarnish the reputation of a competitor, deceive consumers and provide an unfair edge to unscrupulous companies. This misinformation, now exacerbated by language-generating AI, poses a significant challenge for consumers seeking reliable information for their purchase decisions.
FACTlix Steps In: AI-Powered Precision
Enter FACTlix, a groundbreaking AI technology designed to combat fake reviews with unparalleled accuracy. “Fake reviews are a growing problem for e-commerce,” states Mustafa Behan, CEO of Amsety. “FACTlix enables companies to address the issue with much higher accuracy at a fraction of the current cost.” With its decisional AI, FACTlix identifies and comprehends patterns in online content, assessing the authenticity of reviews before they are even published. This proactive approach eliminates potential harm, providing a shield against deceptive practices.
In an era where trust is paramount in online transactions, FACTlix emerges as a game-changer, providing consumers with a shield against deception and promoting a more transparent and trustworthy digital shopping landscape. Discover the power of FACTlix at www.factlix.com.
Amsety is a consumer solution driven technology company based in Berlin, Germany and Carlsbad, CA. With an initial focus on Liver Health, Amsety developed both physical products and digital solutions to help consumers. Amsety is pioneering AI developments in digital health – it presented one of the first AI solutions at the AASLD Liver Meeting in Boston. In 2018, Amsety and its founder received the Entrepreneur of the Year Award by the Carlsbad Chamber of Commerce.