Evaluating SEO Brand Metrics – Tyson Stockton // Searchmetrics


Episode Overview:

Welcome to SEO Reporting Week on The Voices of Search Podcast.

This 5-part series covers everything you need to know about how to evaluate and communicate your SEO performance.

Tyson Stockton, Vice-President of Services at Searchmetrics, joins Voices of Search host Benjamin Shapiro to discuss the importance of evangelizing and reporting SEO in your organization.

In the third installment of Reporting week, we continue the conversation talking about evaluating SEO Brand metrics, the brand value of high ranking and presence in SERP results and attributing that within the KPI funnel.