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In a fast-paced, dynamic field such as SEO, it is crucial to stay well-informed. Even seasoned SEO experts understand the need to keep on learning lest they become obsolete. Emerging trends. Algorithmic changes. Technological advancements. These are some of the few things every SEO professional should be watching out for. But if you haven’t been keeping an eye on these for whatever reason, don’t worry. We’ve got your covered.

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Christmas Google Update, Passage Indexing Interface & Search Interfaces

It has been a slow week or so in the search news space because of the holidays but hey – things are never sitting idle in our industry. There has been some speculation that Google did some sort of algorithm update over the Christmas weekend but it seems highly doubtful. Google’s Danny Sullivan explained that the pages ranked because of passage indexing won’t look any different. Plus the use of the nosnippet tag won’t impact ranking for passage indexing. Oh, and the page experience update and passage indexing are unrelated – which you probably knew already. Google is testing displaying practice problems for studying in the search results. Google is also testing short videos from TikTok and Instagram. Bing is testing related content overlays for image results. Google Search Console’s issue validation bug seems to work. Google is testing displaying service justifications in the local pack. John Mueller of Google gave some 2021 SEO advice a few weeks back. John was also spotted helping out on Christmas day and New Years. And I hope you didn’t miss the News Years Eve and Day Google Doodles and confetti. Wishing you all a happy, healthy and prosperous 2021! Oh and if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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