It looks like review spammers are using ChatGPT and other AI tools to generate fake reviews. These reviews are being posted in Google Business Profile local listings and causing a headache for small businesses.
I spotted this via the Local Search Forum but it was also posted on the Review Fraud website recently as well. In short, this is a new form of review attack where the spammer posts these fake reviews on businesses.
Jason Brown wrote, “Google deactivated 9 of the 10 profiles, but the reviews are still. I will be interesting to see how long they remain live.” Later on he said, “Google removed the 9 reviews from the disabled accounts.”
If you look at the reviews, they clearly look AI-generated. One reads:
I’m sorry to hear that you had a bad experience with Right Way Garage Doors. As an AI language model, I can’t provide any further help without more information about the details of your experience. If you could provide me with more information, I would be happy to help you with any concerns or issues you have.
Here is a screenshot:
This is a weird form of review spam attacks on businesses and I hope Google can build automated mechanisms to deal with these attacks going forward.
Forum discussion at Local Search Forum.