Marshall Vale from Google said on Twitter that Google will first begin testing FLoC, the company’s cookie alternative, in the US and select countries. It will not be testing FLoC in European countries to start likely because of GDPR concerns. Marshall Vale said “We are starting this FLoC origin trial for users in the US

The Google My Business team is looking for ways to improve and sent out an survey to a bunch of businesses asking them for feedback. Andy Simpson shared some screenshots of the survey on Twitter. I am sure he survey had numerous questions but here are some of them that I spotted in the screenshot.

In part one with Dan Toplitt we spoke about how enterprise SEOs look at the larger picture of things but in part two, which is what this video is about, we spoke about the role of SEOs and how that changes over time and then what trends he sees in hiring SEOs. Evolving Role Of

I am surprised I am not seeing more concern (maybe I missed it) with the latest Microsoft Advertising notice that it will automate its ad suggestions and if you do not specifically tell Microsoft within 14 days that you dislike that suggestion, the company will auto-apply it to go in your ad campaign. Microsoft said

This photo of Olga Andrienko, the VP of Brand Marketing at Semrush, standing proud at the New York Stock Exchange yesterday morning before the company goes public makes me feel so proud of the search industry. I’ve known Olga for a long time now and watching her, along with Semrush grow professionally has given me

Google has added isAccessibleForFree to the datasets structured data help document. This new property tells Google Search if the dataset is accessible for free or if you need to pay to access the data. Dataset structured data helps Google understand your datasets on your website and makes it easier for Google to find when you

Ginny Marvin, now of Google, said on Twitter that Google considers subdomains, country TLDs and vanity URLs owned by the same company would be considered a first party context. One caveat is that Google has a 5 domain limit per first-party set for vanity URLs. Navah Hopkins asked the question on Twitter: Hi Navah, I

Gary Illyes from Google said it is an “silly idea” to re-block or re-disallow pages after you allowed them to crawl that page in order for Google to see the noindex tags on that page. I apologize for the title of this story, it was a hard one to write. This came up when Gary

Google has new structured data markup for the practice problems and math solver search results. We first saw these results in the Google Search results back in late December 2020. Now, Google has officially launched this feature and with that launch has added new markup and reports in Search Console to debug these markup. Here

This was an interesting week, let’s start with the Sparktoro study claiming 65% of all searches done on Google do not lead to a click to a website. Then Google responded saying this is a misleading statement. This all led to a lot of debate on social media in the industry. Google spoke a bit