Gary Illyes of Google posted on Twitter that you should keep a redirect live for a year for Google Search purposes. The signals from original page A to destination page B will all be transferred and stick with page B even after the redirect is removed, if that redirect is live for a year. We

At the beginning of this month I reported that 12% of Google’s top stories carousel URLs were not AMP pages. Well, now, about 20 days later, we are up to 23% of the top stories carousel URLs are not AMP pages. This is according to John Shehata’s Newzdash AMP tracker tool. Here is a screen

Alan Kent from the Google Search Relations team posted on the Google blog some new best practices for creating deal pages that work well in Google Search. While the advice and tips are not necessarily new, Google is saying the company now recommends the following best practices. Here is a list of those best practices:

Google seems to be testing displaying the map on the right side of the local pack. Normally the map is on the top, above the local pack listings. But here in this test, Google is placing it on the right side of the local listings. Here is a screenshot from Kishanu Karmakar as he posted

Google announced a number of new Google Shopping features across both Google Ads and free Merchant Center to help merchants enhance and showcase their promotions, deals and sales in Google Search. Google said the company is making it easier for you to showcase your promotions across more surfaces on Google, customize your seasonal promotions and

This is an old photo from 2017 but I just spotted it. It is from a Google Halloween thing where a Googler dressed himself up as a fly and he dressed up his Doogler, Google dog, as a spider. I think. This was shared on Instagram where he wrote “Bro monster wins Google’s dog costume

I can’t believe I am writing another post about another soul in the search marketing space passing away at an early age. Bob Gladstein, someone who has been part of the search community for probably two-decades or so, unexpectedly passed Friday night at the age of 57. Bob went under the Twitter alias of @bubba_ji

Google’s Daniel Waisberg did this outstanding post and illustration, he calls sketches, of how Google would categorize the types or causes of organic traffic drops. The categories include technical issues on the site level, technical issues on the page level, manual actions, algorithmic changes, seasonality and simple reporting bugs. Here are the sketches that show

Google Ads is instituting a new three-strikes and your out policy starting in September 2021. Starting in September, Google will issue a warning and then up to three-strikes for violations of Google’s Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies. After the third strike, your account can be suspended. Google said this

Did you know that returning a “results not found” type of page can result in Google Search considering that page a soft 404 and thus removing it from the search results? We know Google recently changed how it determines some soft 404 pages, but this tidbit is not new to that change. In both a