Google launched a new ad format for the Google AdSense ad units named full-screen inline ads. Full-screen inline ads are full-screen banner ads that appear inline with your content as a user scrolls the page. Google said these ads appear below the fold in both Auto ads placements and responsive ad units. There is nothing

Microsoft Bing is testing a bit more color in its Bing Search results interface. When you mouse over a hyperlink, Bing may color that link orange as opposed to just keeping it blue and then underlining the link. Here is a GIF of it in action from Frank Sandtmann, an German based SEO: I personally

John Mueller of Google said that by just moving a link from one position on a page to another position on a page – you likely won’t see any ranking boost from that action. He said on Twitter “I wouldn’t assume that you’d get a boost out of just moving links from one part of

Google has posted a document about upcoming changes to the Google podcasting requirements coming by September 21, 2021. All podcast RSS feeds must now include more details on the show level to be eligible to appear in Google Search and Podcasts recommendations. Google emailed me saying “on September 21, 2021, Google will begin enforcing updated

 GUESTS & RESOURCES Episode Overview: Searchmetrics’s SEO strategist Jordan Koene joins Ben Shapiro to break down the SEO winners and losers of the month of July. Tyson Stockton makes a surprise appearance. Who played their hand right and set the trends to land at the top of Google’s result page? Who did not keep

This past weekend we had yet another unconfirmed update around August 6th. Google may be having an indexing bug for the past month or so where pages are dropping in and out of the index. Google may investigate cases where big brand publishers are ranking too highly for keywords when their content is really not

 GUESTS & RESOURCES Episode Overview: Jordan Koene, SEO strategist and advisor to Searchmetrics, joins Ben Shapiro to talk about Google’s update on core web vitals today. Jordan and Ben discuss what the latest algorithm changes mean for the future of SEO. You want to find out more about Core Web Vitals? Read our blog

Google has confirmed that it did not make changes to its Google My Business reviews policies despite the SEC rule change. Google told Colan Nielsen, “the policies currently applied to Google Reviews do not differ for different business types or categories. We do not have special enforcement, requirements or functionality for financial advisors at the

 GUESTS & RESOURCES Episode Overview: Jordan Koene, SEO strategist and advisor to Searchmetrics, and Ben Shapiro continue their conversation on algorithm news and updates. What changes have occurred since Google rolled out its broad core update? You want to find out more about the Google Summer Core Update? Read our blog post to discover

 GUESTS & RESOURCES Episode Overview: Ben Shapiro and Jordan Koene, SEO strategist and advisor to Searchmetrics continue the conversation about the latest updates in search. Today, Ben and Jordan sit down to have a chat about Google’s attack on spammy verticals to ensure content quality prevails. Do you want to know how Google calculates