Search engine optimization on autopilot doesn’t work. It calls for a individual approach tailored to your industry. This article outlines SEO by industry, which is how SEO differs by economic sector and what to focus on per industry. It’s important to understand that your SEO team is engaged in a myriad of tasks. In fact,

John Mueller said a few weeks ago that he “came back to my desk in the office to find a Gaggle of Googlebots messing around.” So he took a photo of the flock of bots and shared it on Mastodon. This post is part of our daily Search Photo of the Day column, where we

As global commerce increasingly moves toward a digital-first model, enterprise leaders are doubling down on their organic search investment. As a result, marketers of all functions are adopting an SEO-centric approach to their marketing strategy. This requires constant leveraging of key SEO tactics that will in turn support your omnichannel marketing efforts. Employ an SEO

After months of silence and no policy updates from Google Ads, Google has posted that it will be updating its Google Ads Government documents and official services policy in a big way. We knew a change was coming but now we have more detail. It is so big that Google posted the full revised policy

As a marketing leader, how closely you monitor and analyze your KPIs directly relates to the success of your team. SEO reporting is no exception. The best leaders closely work with their SEO team to ensure the KPIs support the brand and produce consistent revenue growth. Basic truths of SEO reporting SEO comprises all website

Google is still recommending that you nofollow your credit links in your footer, if you have control over those links. So the site designed by or powered by or made by types of links, nofollow those links if you can. If you can’t – then don’t worry about it, Google added. This question came up