A Reddit thread, spotted via Areej AbuAli on Twitter, says that there is an SEO guy who travels across multiple regions in Europe to upload photos to Facebook from that local region. The SEO claims it helps with “better reach and ranking in the eyes of the algorithms.” I was not planning on covering this

The Cambridge Analytica scandal made it clear once and for all how public opinion can be manipulated. To do this, the manipulators used Facebook data in particular. So, is manipulation no longer possible since the revelation of this scandal? Search engine algorithms reliably process search queries; manipulation is introduced into search engines from the outside.

At the newish Google Pier 57 complex in New York City there is this Googley sphere like art object. It is a colorful ball on a stand. I spotted this on Instagram and I am not sure what else to say about it. This post is part of our daily Search Photo of the Day

Google’s John Mueller said he thinks, and he said he might be wrong, that the final mobile-first indexing batch will be done in the next couple of months. Desktop indexing is not going away, and it will be used for “a tiny number of sites,” John added on Twitter. This process started over six years

I believe Google changed the sitemaps-related search developer documentation last week. I am not sure if any of the content specifically changed, but Google did rename some of the pages and create new pages, maybe to consolidate the content and make it easier to understand and access. Google also added a new section named combining

Last November Google introduced a new catchall search spam policy named policy circumvention. That spam policy was listed to be able to take action on sites that bypass the other Google spam policies through other means. Well today, Google has updated that spam policy to simplify the wording based on user feedback of the policy.

It is somewhat satisfying to see non-SEOs dig deeper into how search is changing at Google and Bing and to hear the concerns they have about these changes. We covered your concerns as SEOs and publishers a week ago but now the big publishers are voicing their concerns around AI-search and what it means for

In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then in part three, we talk about the state of SEO studies, and we end in part four with the zero-click study and how the future of SEO looks. We

Gary Illyes from Google is back and this time he said that those “Checking if the site connection is secure” interstitials you see on some sites, some of the time, is the “last search-friendly things you can do.” This is a feature that CloudFlare, and other CDNs have, to help prevent spammy bots from hurting