Yesterday, Google announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation. Google also made some other changes to this document, which I will detail below. Google’s creating helpful content guide added a new section for page experience and wrote: “Provide a […]

The beauty of SEO is that searchers are actively looking for your product/service or the problem you solve. This usually means higher-quality leads, which makes SEO a fantastic lead-generation channel.  However, it doesn’t mean you can create any piece of content, gate it, and hope that you drive thousands of leads to your business.  1) Ebooks

Here is a video from the Google New York City office of an inside water tower at the Google office there. They converted it to act as a cozy work lounge. Here is that video from Instagram: This post is part of our daily Search Photo of the Day column, where we find fun and

Google seems to have rolled out pricing overlays on top of some product thumbnail images within the search snippets. For example, if you search for [diamond bands] and look at the Costco result, you will see these pricing overlays. I know Google tested this some time ago, but according to Brodie Clark on Twitter, this

There is reportedly a confirmed bug with the Google Business Profile Manager where some business profiles are not showing up in the list. This can happen even when you search for the business you know you can access otherwise. There are reports of this issue in the Local Search Forum where Jason Brown confirmed the

Ginny Marvin, Google’s Ad Liaison, said on Twitter that there is “ongoing work to surface search term data in privacy-preserving ways.” This also includes bringing “more functionality to search terms Insights,” Ginny added. Here is that tweet: The changes to the search term report privacy thresholds won’t be changing, but there’s ongoing work to surface

Google posted an update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if the last non-direct click was not Google advertising. This data might be used to help with Google Ads conversion automation and bidding strategies. This is because a larger set

Google Search is testing adding a color swatch to the product grid layout in its search results. Google is showing colors in small boxes and a “+ more” label if there are more colors to choose from for that product. This was spotted by both Brian Freiesleben on Twitter and Saad AK on Twitter –

In the past three years, we’ve grown Pet Keen from 0 to nearly 3 million organic visits per month. A big part of this success comes from backlinks. So in this guide, I will show you the link building methods that we used to achieve this massive growth. Method 1. HARO (Help a Reporter Out) HARO