Bing

Running an e-commerce website during the holiday season can be challenging. The pressure is on to ensure your site is optimized to handle the influx of traffic and convert visitors into customers. However, your current analytics tools may not be providing the actionable insights you need to make data-driven decisions. Managing a blog with a […]

The integration of AI into SEO practices has revolutionized how webmasters approach search engine optimization, enabling more precise and efficient strategies. As AI continues to evolve, so does the landscape of SEO, presenting exciting opportunities for platforms like Bing Webmaster Tools to innovate and enhance user experiences. Building on these advancements,

We’ve heard from many of you that the 6-month data view in Bing Webmaster Tools makes it difficult to make informed decisions based on long-term trends. In response to this valuable feedback, we’re making a significant change. Bing Webmaster Tools now offers 16 months of historical data in the Search Performance feature. This means you

How would you spend a million dollars? Well start thinking about it, because Microsoft Rewards is thrilled to announce The Ultimate Giveaway: A Million Dollar Sweepstakes! Microsoft Rewards members in the US, Canada, UK, France, and Germany have the chance to win $1,000,000 USD! In addition to the grand prize winner, there

In July, we introduced an early view of generative search in Bing, and today we’re taking the next step as we continue to evolve our vision of the future of search. With the introduction of generative search, Bing utilizes AI to deliver a truly unique experience by not only optimizing the search results but also

Weather records are being shattered all around the globe, but what about where you live? Have you noticed any changes in your local weather? “Is this heatwave just a fluke, or is it a sign of things to come?” “It’s been so rainy this month!  Is this normal?” To help you stay

Achieving and maintaining a strong digital presence is essential for attracting and engaging online customers. And for most businesses, especially large enterprises with multiple digital properties, this means achieving top search engine rankings. However, SERPs (search engine results pages) rely heavily on crawlers to discover and index your content. Unfortunately, crawlers operate on their own

The world of SEO is fast-paced and competitive. Having the right tools can make all the difference in boosting a website’s visibility and performance. As a Principal Product Manager for Bing, I’m often asked about the differences between Bing Webmaster Tools (BWT) and Google Search Console (GSC). I’ve found that both platforms offer unique advantages

Imagine you’ve recently revamped several of your website’s product pages, hoping to increase conversions, but you’re unsure which versions drive better engagement due to the unpredictable timing of traditional crawlers. One way to help determine this is through AB testing, but it could take months to gather sufficient data from A/B testing, making it difficult to

If you’ve ever been frustrated by how slow search engines are to pick up your latest website updates, you’re not alone. This is a common issue that often leads to outdated content in search results, which can be a real headache for anyone trying to maintain a fresh and relevant online presence. These delays can