BillH

How Swell.AI Is Turning Influencer Posts Into TV-Style Ads You Can’t Ignore

Posted on December 17, 2024 Written by Bill Hartzer Blue Hour Studios and KERV.ai have joined forces to introduce Swell.AI, a breakthrough platform that’s reshaping the way brands harness influencer content. In an era where social media users outnumber TV viewers in the U.S., this technology offers marketers a way to take influencer campaigns beyond

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Why B2B Marketers Are Betting Big on TikTok, AI, and Podcasts in 2025

Posted on December 17, 2024 Written by Bill Hartzer B2B marketers are taking a hard pivot in 2025, embracing new strategies to cut through digital noise and connect with a younger, more dynamic buyer base. A recent Harris Poll survey, conducted for Madison Logic, reveals that nearly 70% of marketing leaders are searching for fresh

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Surprising Links Between ChatGPT and Google Search Revealed in ORM Study

Posted on December 10, 2024 Written by Bill Hartzer Generative AI, once a staple of science fiction and theoretical debates, is now a cornerstone of modern technology. It’s here, it’s now, and it’s revolutionizing how we live, work, and manage reputations online. A groundbreaking study by Percepto Digital sheds light on how tools like ChatGPT

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