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GUESTS & RESOURCES Episode Overview: Join host Ben as he continues Mobile Indexing Week with Jordan Koene, SEO Strategist and Advisor to Searchmetrics. Together they discuss if SEOs should focus on different user experiences for mobile and desktop.  While Google has decided to crawl mobile-only sites, Jordan states that it is “critical” for businesses to still maintain […]

GUESTS & RESOURCES Episode Overview: Join host Ben as he concludes Mobile Indexing Week with Jordan Koene, SEO Strategist and Advisor to Searchmetrics. Together they wrap up the week and chat about how to measure mobile search performance.  When it comes to measuring the performance of mobile and its relation to Google, it is not so different

If you go to Google on desktop or mobile and search for [easter] and/or [passover] you will get a special theme in the search results. This is similar to the themes Google has for the holidays when you search for [christmas], [hanukkah] or [kwanzaa]. Here is the Google Search Easter theme – note it is

Here is a photo I found on Instagram of a pie that says “I love Google.” This was from the year 2017, so before pandemic pies, but still was a nice gesture. Riva Sciuto, a Manager, Global Communications and Public Affairs at Google, said “When work has been absolutely crazy and your husband(!) surprises you

Google’s John Mueller answered five different SEO related questions in a video less than two minutes long. It is called the SEO Lighting Round video where he answered the following questions. Here is the video: Here are the questions: (1) Can a self referential canonical override an existing canonical or preferred page? (submitted by @adityaskrishnan)

I covered this the other day but it needs to be pulled out and emphasized as its own story. Google said that pages can be included in the top stories carousel and section even if the core web vitals is not “cleared” or met. This seemed to be different from what we originally reported that

Google’s John Mueller said when it comes to crawl budget, it is possible that Google may group your subdomains together for crawl budget purposes. John explained “our systems try to figure out which infrastructure belongs together.” Some may have thought Google will have different crawl budget allocations per domain, subdomain and so forth. But it

Rand Fishkin posted on Twitter several updated stats and information around his most recent zero-click search study. There are some interesting tidbits in this update but more importantly, I think if Rand can take the industry feedback and work to update the study, Google can take the industry feedback and share some of its data.

This past weekend we had yet another unconfirmed update from Google Search, this is while we wait for the core update to be released. Google has updated its FAQs document around the core web vitals and page experience update including that it will likely be a light weight tiebreaker signal and that top stories don’t

I am still not over losing rel prev/rel next and Google’s John Mueller was asked about it on a video hangout from yesterday. In short, John said Google is no longer using this and no longer needs to. Google is now “able to recognize common types of pagination setups on our own,” he said. Google’s