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An Industry Tribute To Dan Bell By Nichola Stott, Amy McCartney, Sally Edgar and Pete Young

This piece was put together by Nichola Stott, manager director of Erudite and friend of Dan Bell, with contributions by Amy McCartney, Sally Edgar and Pete Young. On 1st July 2021 we learned of the passing of Dan Bell, following a serious accident some weeks prior. Many of us in the SEO and wider digital

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Bing Webmaster-Clarity Series #1: What is a heatmap and what does it tell you?

A Heatmap (or heat maps) is a type of data visualization that displays aggregated information in a visually appealing way. User interaction on a website such as clicks/taps, scrolls, mouse movements, etc. create heatmaps. The activity is then scaled (least to most) to give useful data insight. To display the data, heatmaps use a warm-to-cool

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Google Says You Will See Positive Effects Of Page Experience Update After You Get Out Of Poor Area

Google’s John Mueller said that “you’ll start to see positive effects once you get out of the “poor” area in core web vitals.” This means that you may see a positive impact around the Google page experience update once your pages are out of the red area. Scoring 100 is not necessary. John added on

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