seonews

Google Says Mobile & Desktop Pages Don’t Have To Match Exactly But They Must Fulfill The Same Purpose

Google’s John Mueller said again that your desktop pages and mobile pages do not need to match exactly. But what they really need to do is “fulfill the same purpose.” He said the mobile and desktop “pages don’t have to be exactly the same.” John gave this example, “having 16 items on desktop and 8

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Structuring Your Site For International SEO — Sarah Presch

 GUESTS & RESOURCES Episode Overview: Welcome to International SEO Week with Sarah Presch, senior customer marketing manager at Searchmetrics. Today, Ben and Sarah talk about the best options for multilingual SEO setups and strategies to make sure your website reaches its best possible SEO performance worldwide. In a digital world without borders, how does

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Google Merchant Center To Manufacturer Center Sync Feature

Google is sending out emails to those who use both Google Merchant Center and Google Manufacturer Center that they can now sync the data between the two platforms. The email says if you link the accounts Google will “continuously synchronize products from Merchant Merchant Center to Manufacturer Center.” Kirk Williams received this email and shared

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Optimizing Your Content For Multiple Languages SEO — Sarah Presch

 GUESTS & RESOURCES Episode Overview: Today, Ben Shapiro chats with Sarah Presch, senior customer marketing manager at Searchmetrics, about creating the international SEO strategy that will secure your site’s best possible SEO performance worldwide. Curious to learn how to get your digital content to stand out, no matter the language? Learn how to write

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Expanding your SEO Strategies To New Markets — Sarah Presch // Searchmetrics

 GUESTS & RESOURCES Episode Overview: Ben Shapiro and Sarah Presch, senior customer marketing manager at Searchmetrics, continue their conversation on international SEO. How can you get your website to rank in another country? What’s the best way to address different search habits when going international? Together, they delve into the value of micro localization.

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Understanding Cultural Nuances In New Markets — Sarah Presch

 GUESTS & RESOURCES Episode Overview: Ben Shapiro chats with Sarah Presch, senior customer marketing manager at Searchmetrics, about ensuring your website performs on the global stage. On this fourth installment of International SEO Week on the Voices of Search podcast, they discuss content adaptation over content translation and the cultural nuances of creating locally

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Evaluating SEO Across Multiple Countries — Sarah Presch

 GUESTS & RESOURCES Episode Overview: Wrapping up International SEO Week, Sarah Presch — senior customer marketing manager at Searchmetrics — discusses settling into a different market, redirecting attention, and maintaining consistency. How and what should you optimize when going international? What should you focus on when evaluating your international SEO success? eCommerce has seen

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