While it’s never too late, prioritizing SEO earlier can help a business grow in the long term.
Optimize website content to focus on specific keywords related to the business or niche.
Search engine best practices are the guidelines that help businesses understand which lines they should not cross. However, it does not describe how to get there.
HOUSTON, TEXAS, USA, Aug. 11, 2022 /EINPresswire.com/ — As an online marketing firm helping businesses since 2013, Actual SEO Media, Inc. defines “SEO Best Practices” as strategies that fall in line with the search engines’ strict guidelines. However, these best practices are only guidelines on how not to cross the established lines and be considered manipulative. For example, these guidelines will not explain how to optimize a website beyond what to avoid.
Search engines like Google are constantly updating their algorithms. These guidelines can often change, which can affect how well a website is optimized. Using its years of experience helping clients fine-tune their websites, Actual SEO Media, Inc. best practices for how to implement Google’s best practices.
A company’s website is the foundation of its online activities. Whether it wants to use online marketing strategies or have a platform to interact with customers effectively, a website is a must. When building the base of the website, many choose self-hosted open source solutions, such as WordPress. Although these types of solutions allow businesses to optimize and customize the website to their liking, technical skills are needed to optimize templates, handle constant updates and create strong security.
One of the biggest issues in customizing a website is making sure it’s also mobile friendly. There is a specific clause for that in Google’s guidelines. If a website is not also mobile friendly, it will rank lower than websites that are. So even if a website has everything optimized for a browser, it may not be optimized for a phone or tablet screen.
The main core behind most search engine guidelines is the user experience. If a user cannot quickly and efficiently find what they are looking for on a website, the search engine will notice and lower the website’s position in the search results. One of the components of a website is website speed.
Website speed can be further broken down into four other factors: fast hosting, fast website, fast user internet access and fast user mobile device. Although two of these factors depend on the user himself, the other factors depend on having a properly optimized website. Of the two that a business can control, having fast hosting is important because it can make a site appear slow even if the site’s speed is optimal.
3. Adjust title elements (also called title tags)
It is not enough to just have the keyword alone in the title anymore. Of course, when creating content pages, having the keyword in the title is a must. However, search engines prefer titles that are more descriptive. When a user looks at the title of a search engine results page (SERP), they need to have an idea of what the page is about.
The search engine will first identify the user’s intent behind the keyword phrase and then rank websites that match that intent. This is why search engines prefer titles that are more descriptive and give a better idea of the intent they want to target.
By definition, the alt text is an HTML attribute of an image. Essentially, image alt text describes what the image is about. Alt text is important for four reasons:
– Visually impaired users can read the alt text through text to speech – If the image does not load correctly, the alt text can describe the basic essence of the image – Search engines use alt text to understand the context of the image – best practice for alt text is to use it to to describe what the picture is about.
5. Pay attention to the URL structure
URL structure is less for search engines and more for the user. A cleaner structure will make it easier for users to see where they are going. Of course, they can’t even see the URL, especially if they’re on mobile. When in doubt about which URL structure is better, it’s best to ask, “How will it affect a potential user?”
6. The optimal way to use headings
Like titles, headings on a page should be used to describe the text section that follows it. Search engine crawlers use headings as a way to index and navigate pages on a website. This is why search engines have a wide range of guidelines for how headings should be formatted.
There is no need for the keyword to be in every heading. Write clear and concise headings that are descriptive so readers know what they are about to encounter. Furthermore, each heading should be further optimized. For example, never jump from an H2 to an H4, and don’t use All-Caps for headings because it can confuse readers into thinking it’s an acronym.
7. Create an internal path with internal coupling
As with headings and alt text, search engine crawlers use internal links as a method to navigate the site. It allows the search engines to find out which links are the most important on the page. Internal links also allow website visitors to easily navigate around.
Some sites only have menu bars at the top. However, it makes it more convenient for visitors if they can seamlessly move between pages with appropriate links in places they can see. For example, a sentence may describe a specific product, which may pique a reader’s interest. It’s a perfect moment to add a link to said product, making navigation easier.
Although Google and other search engines may set guidelines for websites to follow, these are only rough outlines of what not to do. Optimizing a website is a lengthy process. A business may not see results in the short term, but results will show after careful fine-tuning and frequent updates.
As a leading Houston SEO company, Actual SEO Media, Inc. encourages its customers to further expand its online presence. By harnessing the power of search engine optimization, the company helps businesses expand their online visibility and establish a stronger web presence. This company ensures that its clients’ websites follow the search engines’ updated guidelines to ensure maximum visibility and brand awareness. For more information, contact the office at (832) 834 – 0661 or by email at info@actualseomedia.com.
Jamin Mootz
Actually SEO Media, Inc.
+1 832-834-0661