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In a fast-paced, dynamic field such as SEO, it is crucial to stay well-informed. Even seasoned SEO experts understand the need to keep on learning lest they become obsolete. Emerging trends. Algorithmic changes. Technological advancements. These are some of the few things every SEO professional should be watching out for. But if you haven’t been keeping an eye on these for whatever reason, don’t worry. We’ve got your covered.

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5 SEO News You May Have Missed

Search engine optimization makes or breaks a business today. If you have an e-commerce, a blog, a landing page for your startup or a website for your business, your page needs to be optimized to gain full impact and exposure and attract the right amount of traffic.

In this regard, there are experts at your disposal who know the ins and outs of writing a good website. SEO custom writing service is available from EssayPro at a very affordable and competitive price. Don’t leave your online business up and running and search engine success to chance.

Strong Shift to Mobile SEO

Strong Shift to Mobile SEO

One of the most important factors when optimizing your website, no matter what it is, be it an e-commerce site or a blog, is to make it mobile friendly. This simply means that your page needs to be converted to a mobile version if the user accessing it is using a phone. This means:

Businesses of all types will pay a price if they don’t build a mobile version of their website due to the sheer volume of users using their smartphones for everyday transactions.

Google Core Update (September 12, 2022)

Google Core Update (September 12, 2022)

A few times a year, Google makes major changes to its systems and search algorithms. These are called “core updates” and there was one recently. Major updates are important because they create noticeable and relevant changes that websites must adapt to.

Core updates usually involve improving Google’s content rating systems in general. Google itself says that websites should ensure that they offer the best content they can because their algorithms reward it. Here are the questions that Google has offered website owners to use to assess the quality of their website content:

Additional questions to refer to fine-tuning your content:

Product Reviews Update (July 2022)

Product Reviews Update (July 2022)

An update to product ratings is an update to the search ranking algorithm. It targets content related to product reviews that is helpful and useful to searchers. The purpose of this update is to encourage reviews that go above and beyond and want to promote these high quality product reviews in their search results rankings.

Google does not penalize lower quality product reviews, but will ensure that insightful reviews get more exposure; therefore, this element can directly affect your ranking. So, if you want to proceed with this update, try to see if you have any high-quality reviews that you can take advantage of.

Are you missing that? Find ways to get them. Product reviews are important because they can potentially increase traffic and conversions. With that in mind, this new update is enough incentive to do so. So what can businesses do online to get more product reviews and high quality ones at that? Here are some valuable tips:

Google further specified that the initial rollout of this update will focus on product reviews in English, but the update is expected to include other languages ​​in the long run.

Valuable Content Over SEO Tactics

In an article on Google Search Central, they mentioned that useless content curated to occupy the top positions in search engines will no longer occupy those top positions. Google wants to incentivize content owners to provide truly valuable answers to user questions and queries, rather than rewarding those who simply use SEO tactics to improve their rankings.

We urge SEO professionals, marketers and content creators to find a balance between providing truly useful content that has value and following SEO practices. Currently, it can only affect English content on Google.

Google Provides New HTTPS Report

Google Provides New HTTPS Report

The HTTPS component on the page ensures the safety and security of users when they are online. It is part of the core web vitals. There have been many requests and requests from website owners for Google to provide additional information about their website’s HTTPS status. It was not easy to understand which pages were not served over HTTPS.

In response, Google made an HTTPS report in the Search Console. Website owners can use the report to:

Use this report to your advantage and just don’t ignore it.

Final Thoughts

Outdated and missing the latest information about your business? We hope this article has helped our readers stay up to date with recent launches. With the search engine landscape changing again, there’s a lot to consider, but we’re sure we’ve synthesized everything you need to know in an easy-to-understand way.

Use the information you’ve read in our article today to unlock your website’s potential to drive traffic, new customers and exposure, and make a profit. Make sure you include all the latest changes if success is your goal.

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