Written by Julia Gralki. Photo and Support Envato Elements.
It’s summer time – a great time to work on your portfolio. Maybe you have already posted new projects on your website, or you are still catching up with the latest design. But one thing is for sure – working on your portfolio does not stop by clicking “publish” on your website.
To give your portfolio a life beyond LinkedIn and the occasional employer meeting, let me introduce you to SEO, aka search engine optimization.
SEO helps your website to be at the top of the search engine page (SERP,) so your portfolio shows on the first page or two of the search results for some keywords, meaning you are more accessible to potential customers or clients.
Here are three top things to do to upgrade your SEO portfolio:
1. Find your keywords
Keywords are keywords or phrases we search on Google, Bing, or Yahoo. Once we hit the login key, we are brought up with thousands or billions of web pages containing these keywords. This means that if your website contains keywords that people are searching for, it will appear on the first few pages of the results. To get there, you need to find out which keywords are relevant to your website.
For example, if you have created the interior of a local Greek restaurant, provide the posted or photo lists available to your audience. Instead of speaking too often and using too many words that are related to the place, give names such as, “Modern Greek-inspired Restaurant Interior Design in Savannah, Georgia.”
Now that you have the keywords, where do you put them?
There are a number of places that are important to make your portfolio available to your audience, but some of them are more useful than others.
Here is a description, with the first detail:
2. Tell a story
Now, fill in your portfolio pages or articles with content. The best way to do this is to include not only the results, but also “before” and “in the future.” By adding more messages and photos, you also have the opportunity to add more keywords – but do not add too many because Google penalizes websites that do “keyword stuffing.”
You can also add a recommendation or customer review to enhance the design of your design.
3. Distribute your portfolio
If you are not already doing so, make it a point to share your portfolio on social media like LinkedIn, Instagram, or Pinterest. Sharing links online helps you build backlinks, which improves your website performance – but that is a matter for another day.
What are the three types of SEO?
There are three main types of SEO:
- Content (Page SEO)
- External (Non-Page SEO)
- SEO skills.
What types of SEO are there? The three types of SEO are: On-page SEO â € “Everything on your web pages â €“ Blogs, product copy, web copy. Off-page SEO – Everything that happens away from your website is helpful with your SEO Strategy- Backlinks. Technology SEO – Any technology designed to improve Search rankings – site indexing to help bot crawl.
What are 3 main areas of SEO?
We have covered three key components of SEO: Technology SEO, Content / Importance SEO, and Promotion / Authority SEO.
What are the 3 C’s of SEO?
Simply put, the SEO value can be cooked up to The 3 Cs: content, code and reliability.
What is digital marketing portfolio?
A marketing portfolio is a website or web page that shows your best work for potential employers or customers. The portfolio should provide a brief introduction to your professional situation, and should include at least three solid subject studies that demonstrate your marketing skills.
Digital marketers have portfolios? To start developing a digital marketing portfolio, you will first need to find a portfolio website to help you plan and display your work. Currently there are free or cost-effective websites that provide ready-made or possible templates for creating an online portfolio.
Does Google sites offer SEO?
All Google Site pages receive sufficient SEO reviews from Google as part of using the platform. The site will go through all your pages and check all the content to make sure it is ready to go to SEO.
Are Google sites good for SEO? In short, Google Sites is not SEO-friendly as you have a limited amount of customization capabilities. With Google Sites you can not: Select Page Names or Meta Details.
Can I do SEO for free?
Ubersuggest is a free SEO tool that helps users generate new keywords and content. This tool gives you the most up-to-date keyword you are looking for.
Can SEO be done by yourself? You can do SEO on your own or DIY SEO (Do It Yourself SEO). With some research and extensive training, anyone can learn how to do SEO for their business.
Is SEO free on Google?
Google Analytics is one of the best free SEO tools that every digital marketer should use.
How much does SEO on Google cost?
If you are hiring a high-level SEO company to do a local campaign, expect to pay $ 500.00 per month. The national or international campaign will need a minimum budget of $ 2,500 to $ 5,000 a month.
Do you have to pay for Google SEO?
There is no charge for appearing in organic search results like Google, and making changes to improve your website SEO, can seriously affect your search engine rankings over time. Learn more about the Google organic search function and search for the first tips here.
Do I need to pay for SEO?
How much can you expect to spend on SEO? If you are hiring a high-level SEO company to do a local campaign, expect to pay $ 500.00 per month. The national or international campaign will need a minimum budget of $ 2,500 to $ 5,000 a month. Some firms offer the’rial package ‘at a lower price, without a contract.
Is it necessary to pay for SEO?
Unless you can afford to pay a high dollar for someone to design and manage your entire web presence, spend time and energy studying internet marketing. Not only will you save some money, but you will also learn skills that will empower you and your business.
How much does it cost for SEO?
The average cost of SEO for small businesses is $ 750 to $ 200 per month or $ 5000 to $ 30 for one-time projects. Small companies investing in SEO consulting services can expect to pay $ 80 to $ 200 per hour.
What is the most effective SEO tactic?
1. Conduct Competitor Analysis. One of the most effective SEO techniques that can help your clients is the increased competition in search and analysis. The first step is to get to know your key competitors, be it industry, geography, keywords, or any other important factor.